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Market Development Cooperator Program. Partnering to double exports. Want to grow? Export. With 95 percent of the potential customers for U.S. goods and services living outside of the United States, exporting provides vast potential for American businesses.

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Market development cooperator program

Market Development Cooperator Program

Partnering to double exports

Want to grow? Export

With 95 percent of the potential customers for U.S. goods and services living outside of the United States, exporting provides vast potential for American businesses.

U.S. exports are at all-time record levels. We are on track [in Sept. 2012] to exceed last year’s export total of $2.1 trillion, which supported 9.7 million jobs, an increase of 1.2 million jobs since 2009. These historic U.S. export figures from 2011 represented an increase of 33 percent over the level of exports in 2009.

Market Development Cooperator Program (MDCP)

Trade associations

Chambers of commerce

State trade departments.

Other non-profits


Evaluation Criteria

20% Potential to enhance competitiveness

20%Performance measurement

20%ITA partnership & priorities

20% Creativity & institutional capacity

20%Budget, match, sustainability

“Cooperators” commit to:

 Projects to engage small . . . firms in exporting

 Term: 1-3 years

 Two-thirds of total cost

Non-profit industry groups compete for MDCP awards from ITA:

 Up to $300,000

 Partner w/federal agenciesen

Project-generated exports per $1 of MDCP award



Other federal







Manufacturing and Services


Commercial Service


Market Access & Compliance

Joint team coordination




Project activities help

small U.S. firms export

Foreign trade show

Industry standards

Foreign rep office

Product demo center

Trade mission

Technical seminar

Mdcp public private partnership
MDCPPublic-private partnership

Trade associations

Chambers of commerce

State trade departments

Other non-profits


MDCP encourages industry groups to partner with ITA

Cooperator projects strengthen the global competitiveness of a U.S. industry, not just a particular company

Each MDCP project team includes ITA and other federal specialists who work shoulder-to-shoulder with a cooperator

Export multipliers: industry groups that do not export, but whose companies or business constituents do export





2012 priorities it is likely that 2013 priorities will be similar to these
2012 Priorities (It is likely that 2013 priorities will be similar to these)

1. Create or sustain U.S. jobs by increasing or maintaining exports

2/2-6 2. Major emerging markets with rapid growth and new customers such as: (see map)

7. Address non-tariff barriers to U.S. exports such as discriminatory regulations, local content requirements, and technical requirements

8. Secure strong intellectual property rights protection and combat counterfeiting and piracy

9. Counter discriminatory trade policies such as "indigenous innovation"

10. Shape and encourage the adoption of standards outside the United States that are industry-developed, market-driven, science-based, and internationally recognized

2/2-6 3. Increase exports by any of the following U.S. industries:


Transportation equipment

Health/medical products/services


Processed foods


Design/construction products/services

Energy/environmental products/services

Information/communications technology



Professional services

Advanced textiles


Logistics/distribution services

2/2-6 4. Help U.S. businesses to secure export financing

2/2-6 5. Engage more U.S. firms in major international trade shows and other significant foreign outreach activities

2/2-6 6. Help current exporters to expand to more markets

Required priorities:


Any 2 of 2-6

MDCP federal teams help cooperators achieve export success

An FCC expert works with ATSC Forum regarding Latin America’s adoption of a high-definition TV standard. Within days of Mexico’s adoption of the ATSC standard used in the United States, U.S. manufacturers were selling new transmitters and other HD-TV equipment.

TV Standards for Latin America

Graphics Equipment to India

ITA industry and Commercial Service specialists helped NPES set up an office in India, which helps member companies, such as Martin Automatic, Inc., facilitate sales.

Apparel to Japan

ITA’s North Carolina-based Export Assistance Center, and Washington, DC-based industry experts help the Hosiery Technology Center translate use of a quality seal into sales to choosy foreign consumers.

Market development cooperator program mdcp
Market Development Cooperator Program (MDCP)

Brad Hess

Director, Market Development Cooperator Program

Manufacturing and Services

1401 Constitution Ave., NW, rm 4320

Washington, DC  20230

T  202-482-2969

M  202-384-0491