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Read more about 4G feature phones cannibalising smartphones sales in India: Report on Business Standard. Smartphone sales in the Emerging Asia region totalled 68.5 million units in 2017, a fall of six per cent compared to 2016

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4g feature phones cannibalising smartphones sales

4G feature phones cannibalising smartphones

sales in India: Report

When it comes to smartphone sales, there was a three per cent decline in India in

the fourth quarter of 2017 owing to a proliferation of low-priced 4G feature

phones, like Reliance JioPhone that hit smartphone sales hard, German research

firm GfK said on Thursday.

"Emerging Asia saw smartphone sales of 58.6 million units in 4Q17, down one per

cent year-on-year," the market research firm said.

This was dragged by a three per cent decline in India, where a proliferation of

low-priced 4G feature phones likely cannibalised smartphone sales," it added.

in 2017 232 7 million smartphones were sold

In 2017, 232.7 million smartphones were sold in the Emerging Asia region, an

increase of eight per cent compared to 2016.

GfK forecasts regional demand growth to improve to nine per cent in 2018.

"The outlook for 2018 is positive as GfK forecasts global smartphone demand to

rise by three per cent compared to 2017, driven by Emerging Asia and Central and

Eastern Europe," said Yotaro Noguchi, product lead in GfK's trends and

forecasting division.

"With saturation in developed markets, consumer retention will be a key focus for

smartphone makers, which, alongside increased commoditisation, will encourage

greater innovation and differentiation in order to spur sales," he added.

Sales in "Developed Asia" hit 18.5 million units in 4Q 17, a fall of nine percent

year-on-year, dragged by a 21 per cent decline in South Korea.

Smartphone sales in the region totalled 68.5 million units in 2017, a fall of six per

cent compared to 2016.

However, GfK forecasts a return to growth of two per cent in 2018, driven

primarily by improving fortunes in Japan.

Global smartphone sales reached 397 million units in the fourth quarter of 2017 --

a one per cent increase year-on-year.

Demand was primarily driven by Middle East and Africa, which experienced eight

per cent growth, and Central and Eastern Europe, where demand grew seven per

cent.

"Smartphone year-on-year demand growth moderated for the fourth consecutive

quarter, rising only one per cent to 397 million units in 4Q17.

however sales value increased by 11 per cent year

"However, sales value increased by 11 per cent year-on-year in the quarter, which

is exceptional growth for such a mature technology category," said Arndt Polifke,

Global Director of PoS telecom research at GfK.

Article By - Business Standard