Strategy for Videocon mobile phones to make it big in Mobile Handset Industry
SWOT Analysis • Strength: • Videocon Group’s brand value • The company is financially capable to experiment with it’s product and marketing strategy • Strong distribution network • Good battery life of the products • Weakness: • Doesn’t target high end customers. • Poor positioning strategy: Customers doesn’t perceive Videocon as a mobile manufacturing company • Less advertisement S W O T • Opportunity: • Fast growing Smartphone market • Can launch various schemes by integrating with Videocon Telecom in CDMA as well as GSM segment • Threats: • Increasing popularity of other competitors like Lava, Karbonn, Intex etc. • Incapable to continuously adapt the sudden change in technology
Strategy of competitors: • The company’s core strategy should be to deliver right value at right price.
Measures for Videocon to become No.3: • Reposition of Videocon mobiles to change the people’s perception
THANK YOU http://www.videocontelecom.com/