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Television News
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Television News

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  1. Television News

  2. Most Popular News Source: RTNDF Survey of the Future of the News, October 2006

  3. Evening News Ratings

  4. Sources of Information • 62% Local TV News • 50% Cable TV News • 49% National TV News • 38% Newspapers • 31% Internet • 30% Radio • Rasmussen Poll Conducted August 3-4, 2008 http://www.rasmussenreports.com/public_content/politics/pt_survey_toplines/august_2008/toplines_news_sources_august_3_4_2008

  5. 2* Which cable news network do you generally watch—Fox News, CNN, or MSNBC? • 35% Fox • 42% CNN • 20% MSNBC • 3% Not sure

  6. Network News The Big Three: 1985-2004 Dan Rather Peter Jennings Tom Brokaw

  7. Network News The (New) Big Three (and PBS) Katie Couric Charles Gibson Brian Williams Jim Lehrer

  8. Cable News Anchors

  9. TV News Viewers • In 2006, the median age of nightly news viewers stayed at roughly 60 years • TV News desperately wants to attract younger viewers without losing older ones

  10. 2006: Katie Couric Joins CBS • First woman anchor • Recruited from Good Morning America (breakfast television) • Cohost of Good Morning America, Charles Gibson, recruited to anchor ABC • CBS increases soft news at first

  11. CBS Reduces Hard News Source: Andrew Tyndall

  12. CBS and Katie Couric

  13. Network News Who Is Winning? Katie Couric Charles Gibson Brian Williams 3rd: 7,810,000 2nd: 8,950,000 1st: 9,380,000

  14. Network News: Changes over past 20 Years: • Ownership changes: conglomeration by multinationals • 1985 General Electric buys NBC (5% of profits, 1994) • 1985 Capital Cities Communications buys ABC1995 Disney buys both • 1995 Westinghouse Electrical Corp. buys CBS (40% of profits in 1995)

  15. Week 9: Television News • Ownership changes: Effects • Profits over Prestige (no more public service requirements) • Cost Cutting • Drive to increase audience share

  16. Week 9: Television News • Changes over past 20 Years: • Ownership changes: Effects • More accessible stories: • Graphics • Soft News (infotainment) • Shorter, faster paced stories • Teasers (to stop people from using the remote)

  17. Week 9: Television News • Changes over past 20 Years: • Ownership changes: Effects • More accessible stories: • Less Foreign News • Too expensive • Seen to be less relevant/important to public

  18. Foreign Coverage

  19. Week 9: Television News • Changes over past 20 Years: • Ownership changes: Effects • More accessible stories: • Less Foreign News • More commercials

  20. Week 9: Television News How much news is in a 30 minutes broadcast?: CBS: 1981: 23:23 2000: 18:20 NBC: 2000: 19:00 2003: 20:20

  21. Cable News Source: Kagan Research, LLC, a division of Jupiter Kagan Inc.

  22. Week 9: Local TV News Why do we have local television news?

  23. Week 9: Local TV News • Why do we have local television news? • Reflect local community interests • US is a very diverse, decentralized society: people think local • Most services controlled at state/local level: education, police, transportation, health, social services, etc. • PROFITS!!

  24. Percentage of TV Station Revenue Produced by News Source: RTNDA/Ball State University

  25. Factors That Drive Local TV News: • Time • Staff • Technology • Dramatic power of visual images • Competition for viewers • Costs

  26. Factors That Drive Local TV News: • Time • Staff • Technology • Dramatic power of visual images • Competition for viewers • Costs • Profits!!!

  27. New Developments • One of the major issues in local TV news in recent years has been the trend toward stations producing more news without increasing their staff to do it. • Local TV content can now be accessed as podcasts, on cell phones, on outdoor screens and streamed over the Internet.

  28. Week 9: Local TV News • Group Exercise 1: • Pretend you are a local tv station here: • What sorts of stories are important for people in a local community? • Will people watch if you show these stories? • How do you maintain an audience?

  29. Morning Evening Late All Gov’t/Elections 8% 12% 13% 11% Crime 38 46 44 42 Accidents 9 6 6 8 Business 8 5 * 5 Domes. Issues 6 13 23 14 Science 1 2 4 2 Foreign Rel. 5 2 3 4 Defense/Military 2 5 1 2 Celebrity/Entertainment 7 2 2 4 Lifestyle 16 8 3 10 Topics in Local TV, Percent of all time

  30. What is a "Good" Newscast? • TOPIC RANGE • STORY FOCUS • ENTERPRISE LEVEL • NUMBER OF SOURCES • VIEWPOINTS • SOURCE EXPERTISE • LOCAL RELEVANCE

  31. Watch the local news broadcast: • What tactics were used to attract viewers? • Are these examples of bad journalism? • What aspects were good?