Media effects. Laswell’s Model of Mass Communication. Who Says What In Which Channel To Whom With What Effect. Effects Theories. Walter Lippmann Public Opinion (1922) We see the world as "pictures in our heads" Media shape perception of things we have not experienced personally.
Spiral of Silence (Noelle-Neumann)
Needs such as:
Media as entertainment
Why did the Orson Welles broadcast have such a powerful effect on its audience?
EarthStation1.com's Radio Sounds Showcase: The 1938 "War of the Worlds" Radio Broadcast Wavs