Alcohol and Advertising

1. Alcohol and Advertising

2. Does advertising affect America’s alcohol consumption? Does it influence teen alcohol use? What do you think...?

3. Studies have shown… • Studies regarding teens and alcohol advertising found teens are drawn to advertisements that incorporate: • music • animal and people characters • stories and humor in alcohol advertising • Teens were more likely to state they wanted to purchase the brand and products of the advertisements they liked.

4. Alcohol Advertising is Relatable…

5. Alcohol Advertising and Humor…

6. Increase in Alcohol Advertising… • Between 2001 and 2005, youth exposure to alcohol advertising on television in the U.S. increased by 41%. • Much of this increase resulted from the rise in advertising on television from 1,973 ads in 2001 to 46,854 ads in 2005.

7. Alcohol and Sex…

9. Is this Sexy…

10. $$$$$$$$$$$$$ • In 2005, alcohol advertisers spent $2 billion on alcohol advertising in measured media • television • radio • print • outdoor • major newspapers • and Sunday supplements. • Would alcohol companies spend this amount of money if they were not selling society an image?

11. Consequences of Under Aged Drinking… • The cost of alcohol use by youth was $53 billion in 1996 • $19 billion from traffic crashes • $29 billion from violent crime. • Consequences of underage drinking include: • unintentional death and injury • homicide and violence • suicide attempts • sexual assault • risky sexual behavior • vandalism and property damage.

12. Drinking and Driving... • According to Grunbaum (2002): • 38.3 percent of Latinos, • 30.3 percent of whites, • 27.6 percent of African Americans… in the 9th to 12th grades reported riding with a driver who had been drinking alcohol. • 14.7 percent of whites, 13.1 percent of Latinos, and 7.7 percent of African Americans admitted to drinking and driving…

13. Homicide, Suicide and Crime… • Alcohol has been reported to be involved in: • 36% of homicides • 12% of male suicides • 8% of female suicides involving people under 21. • Homicide is the second leading cause of death for 15-24 year-olds. • On college campuses 95% of all violent crime and 90% of college rapes involve the use of alcohol by the assailant, victim, or both.

14. Sexual Activity… • 29% of 15-17 year-olds and 37% of 18-24 year-olds said that alcohol or drugs influenced their decision to do something sexual. • People who [were first drunk] before the age of 13 are twice as likely to have unplanned sex and more than twice as likely to have unprotected sex

15. What messages should we be sending society about Alcohol..?

16. Assignment… • Create an Anti-Alcohol Label for a bottle. • Each label should have an Anti-Alcohol Slogan, and “Surgeon Generals Warning.” • Surgeon General’s Warning may be creatively modified. • Please complete and submit your assignment on the “Warning Label” document Example of Slogan: “Think…don’t Drink!”

17. Resources • The Center on Alcohol Marketing and Youth http://camy.org/factsheets/index.php?FactsheetID=1 • The Greater Dallas Council on Alcohol & Drug Abuse http://gdcada.org/statistics/alcohol.htm • American Cancer Society http://www.cancer.org/docroot/home/index.asp