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DO NOW: • Write one positive and one negative effect of drinking alcohol on the four dimensions of hauora Tahatinana – physical Tahahinengaro – mental/emotional Tahawhanau – social Tahawairua - spiritual
SLO: • Explain the influences that advertising has on an individual’s decision to drink alcohol
About Alcohol Advertising... • The sponsorship by alcohol companies of major sporting events puts alcohol advertising in the public arena at all times of the day (and not just after 8.30pm on TV) • This reinforces what many consider as an unhealthy relationship between sport and drinking alcohol
The cleverness of some beer ads in particular means that some phrases in some adverts are recognised by many in NZ society and some phrases have become ‘cultural’ expressions • Alcohol companies have huge advertising budgets and can afford high-profile and expensive advertising such as billboards at major city intersections or on main highways, where they are highly visible to everyone – including young people
Activity: • In groups, go around the adverts and answer the questions • Turn your paper upside down or fold it over so the next group cant see • Think critically • Move onto next photo on my command • Let’s do the first one together!
Examples... • That man deserves a DB! • Tuiworkers • ‘Five Speight’s Thanks Mate’ • ‘In an Absolut World’ • Baileys’ and coffee • Vive Cuervo • Bacardi Limon
Hauora worksheet • Complete individually in silence using your knowledge of alcohol advertisements • Let’s do ‘spiritual’ together