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Metro Motors

Metro Motors. What you told us. Current Campaign: Geo Targeted Yahoo, Cars.com, Cars.com AutoGuide , Yahoo!, NL.com, and News-Leader print. Campaign goals: Increase Web site traffic to metromotors.biz Increase leads for campers, rv’s and used cars

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Metro Motors

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  1. Metro Motors

  2. What you told us • Current Campaign: Geo Targeted Yahoo, Cars.com, Cars.com AutoGuide, Yahoo!, NL.com, and News-Leader print. • Campaign goals: • Increase Web site traffic to metromotors.biz • Increase leads for campers, rv’s and used cars • Increase sales for campers, rv’s and used cars

  3. Users the Springfield DMA have seen your online ads 172,454 times in the past month • 70 users responded directly to your message for more information about the Deals of the Week • CTR: .04%

  4. Polk Data • You have sold 11 more units in the last 90 days vs. the previous year.

  5. Next steps Change Geo target approach and start reaching Lisa next month Change creative message to focus on family vacations. Introduce call tracking campaign for all products

  6. EXAMPLE: How we will reach Lisa FPO Lisa is a busy, young mom in her 30s She’s interested in keeping her family safe, while being comfortable and stylish She spends significant time online searching for entertainment, gathering information and finding the best deals while keeping their busy lives organized

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