GRAPHIC ARTS - PowerPoint PPT Presentation

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graphic arts l.
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  1. GRAPHIC ARTS

  2. GRAPHIC DESIGNERS • Create visual images to • Inform • Entertain • Or Persuade people

  3. Graphic designers create designs to meet the needs of clients • Companies • Businesses • Organizations • Individuals

  4. Graphic designers design layouts • Words and art on pages are called layouts • Words in layouts are called copy

  5. Graphic Designers work on • Magazines, Newspapers and books • Brochures and Advertisements • Billboards • Packages • Logos

  6. Package Designers • Create packages for products • Consult with clients • Learn who will buy or use the product • Learn which colors, shapes and designs appeal to the target audiences

  7. Packaging Designers: • Want buyers to notice their packages. • Use simple messages and make sure company logos are visible.

  8. Packaging Designers also… • Arrange copy and images • Add colors, borders, or other designs • Must make sure product information is easily visible

  9. Tools and Software • Computer software programs such as WordArt • Original art

  10. Vocabulary • Brochure: a booklet that gives information about products or services; a brochure usually contains graphics

  11. Client: a person or business who uses the services of a professional person such as a graphic designer

  12. Copy: text, or words, used in publications and advertisements

  13. Graphic: a visual image such as an illustration, photograph, or work of art

  14. Layout: the pattern or design of a page or product; a layout may include text and artwork