Introduction to Graphic Arts - PowerPoint PPT Presentation

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Introduction to Graphic Arts

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  1. Introduction to Graphic Arts

  2. Major Areas of Specialization in the Graphic Arts Trade • Printing • Graphic Arts Photography • Folding, Binding, and Finishing • Proofreading • Sales, customer service • Writing, design, and Layout • Desktop publishing • Plate-making

  3. Types of organizations that employ printers • Commercial printing plants • Universities/Colleges • In-House printing plants • Newspapers • Magazine publishers • Book Publishers • Yearbook Publishers • Greeting Card Publishers • Advertising Agencies • Print Shops

  4. Personal Traits Important for Successful Printers • Ability to listen and follow instructions well • Ability to work well with others • Dependability

  5. Skills Important for Successful Printers • Desire for Perfection • Ability to work without direct supervision • Accuracy

  6. Advantages of an Occupation in Graphic Arts • Variety of Challenging Tasks • Open Job Market • Sense of Pride and Satisfaction

  7. Disadvantages of an occupation in graphic arts • Pressure of work deadlines • Close work confinement • Rigid standards for accuracy • Long hours during peak production periods • Most good employment opportunities are confined to metropolitan areas.