Major Areas of Specialization in the Graphic Arts Trade • Printing • Graphic Arts Photography • Folding, Binding, and Finishing • Proofreading • Sales, customer service • Writing, design, and Layout • Desktop publishing • Plate-making
Types of organizations that employ printers • Commercial printing plants • Universities/Colleges • In-House printing plants • Newspapers • Magazine publishers • Book Publishers • Yearbook Publishers • Greeting Card Publishers • Advertising Agencies • Print Shops
Personal Traits Important for Successful Printers • Ability to listen and follow instructions well • Ability to work well with others • Dependability
Skills Important for Successful Printers • Desire for Perfection • Ability to work without direct supervision • Accuracy
Advantages of an Occupation in Graphic Arts • Variety of Challenging Tasks • Open Job Market • Sense of Pride and Satisfaction
Disadvantages of an occupation in graphic arts • Pressure of work deadlines • Close work confinement • Rigid standards for accuracy • Long hours during peak production periods • Most good employment opportunities are confined to metropolitan areas.