Eco-innovation: for a competitive Europe. Timo Makela. Eco-innovation European Info Day Brussels, 20 April 2009. A problem to tackle. Unsustainable lifestyle – need 50% less CO 2 Population and living standards – 6 times demand by 2050. Environmental Challenges.
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Eco-innovation European Info Day
Brussels, 20 April 2009
living standards –
6 times demand by 2050
2.5 to 3-fold increase by 2050
35-40% growth in 10 years
200-300% growth in 10 years
EU global market share above 30% in environmental goods and services
Opportunities in practice
Environmental State Aid Guidelines
Revised Eco-design legislation
Environmental Technology Verification
To support best eco-innovative projects with strong market orientation
Good luck with your application!
Timo Makela, Director, DG Environment