Showcase Europe Automotive Industry Briefing Embassy of the United States of America The Hague - The Netherlands May 2007
Contents • What is Showcase Europe? • Eight Key Industry Sectors • Showcase Europe Goal • Trade Promotion Activities • Showcase Europe Team • Major Trade Shows • Services Offered • Statistics 2006 • 2006 Results • Contact us
What is Showcase Europe? • Showcase Europe consists of 8 key industry sectors • These sectors were selected based on their market potential for US exports
Eight Key Industry Sectors • Aerospace & Defense • Automotive • Energy & Power Generation • Environmental Technologies • Information & Communication Technologies • Medical & Pharmaceutical • Safety & Security • Travel & Tourism
Showcase Europe Goal To provide value-added support to US exporters and to help them enter European markets by coordinating trade promotion activities in Europe and the US.
Trade Promotion Activities • Export Counseling • Identify new commercial opportunities and regulatory developments • Maintain existing and develop new key industry contacts • Identify foreign manufacturers and their procurement needs • Assist foreign businesses and organizations to source US automotive products and services
Trade Promotion Activities • Advocate on behalf of US business interests • Work closely with US and European automotive associations, the automotive industries, and trade show organizers • Produce relevant market research reports • Encourage foreign buyers to attend US trade shows
Showcase Europe Team • The single European market consists of 27 countries • Our colleagues in 33 European countries participate in the Showcase Europe automotive sector
Showcase Europe Team • Austria Georgia Romania • Belarus Greece Russia • Belgium Hungary Slovak Republic • Bulgaria Ireland Slovenia • Croatia Italy Spain • Czech Rep. Kazakhstan Sweden • Denmark Latvia Switzerland • Estonia Netherlands Turkey • Finland Norway Ukraine • France Poland United Kingdom • Germany Portugal Uzbekistan
Major Trade Shows • Automotive Aftermarket Industry Week (Las Vegas) • Automechanika (Frankfurt, Germany)
Services Offered Pathfinder Service provides a list of German buyers to US manufacturers several weeks before the show. The list includes: booth location, company description, product line, names of buyers, e-mail addresses, and web-sites.
Services Offered The Showcase Global Program ensures that our automotive specialist worldwide receive information on US exhibitors for dissemination to foreign buyers. This stimulates foreign buyers to travel to and visit US companies at the trade show.
Services Offered The Showtime Program - US exhibitors meet with our European automotive specialists for a one-on-one export counseling session at a trade show.
Services Offered QuickTake identifies your best prospect market(s) in Europe. More than 25 of our European automotive specialists will assess your product’s market potential in their countries.
Services Offered US Supplier Search provides European manufacturers with a list of prescreened, interested US suppliers.
Statistics 2006 Top five European export markets for new & used US passenger vehicles ($1,000): • Germany (5,195,483) • UK (1,033,117) • Finland (635,048) • Russia (399,335) • The Netherlands (229,917)
Statistics 2006 Top five European export markets for trucks, buses and special purpose vehicles ($1,000): • Russia (117,030) • UK (73,705) • Finland (55,144) • Germany (36,602) • Norway (19,731)
Statistics 2006 Top five European export markets for engines and engine parts (carburetors, pistons, rings, etc) ($1,000): • UK (304,213) • Belgium (180,910) • France (153,459) • Germany (85,629) • Russia (70,092)
Statistics 2006 Top five European export markets for bodies and chassis for passenger cars ($1,000): • Germany (5,738) • Ukraine (3,117) • UK (1,394) • Sweden (355) • Poland (296)
Statistics 2006 Top five European export markets for automotive tires and tubes ($1,000): • The Netherlands (60,153) • France (54,589) • Germany (40,754) • UK (32,560) • Belgium (25,518)
Statistics 2006 Top five European export markets for other vehicle parts and accessories ($1,000): • Germany (1,317,618) • Austria (814,756) • UK (510,132) • France (390,611) • The Netherlands (265,264)
2006 Results • 3,919 clients counseled • 164 export successes, valued at $50 million in US exports to Europe
Contact us Showcase Europe Automotive Industry: Coordinator Post is The Hague Sheryl Maas, Senior Commercial Officer Sheryl.Pinckney-Maas@mail.doc.gov Natasha Keylard, Automotive Specialist Natasha.Keylard@mail.doc.gov