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Russian Media Model: Ownership Structures Professor Elena Vartanova Faculty of Journalism Moscow State University/ Aleksander Institute, Helsinki University Types of Ownership State companies: VGTRK, ITAR-TASS, RIA ‘Novosti’ Mixed ownership: Channel 1 Private companies

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russian media model ownership structures

Russian Media Model:Ownership Structures

Professor Elena Vartanova

Faculty of Journalism

Moscow State University/

Aleksander Institute, Helsinki University

types of ownership
Types of Ownership
  • State companies: VGTRK, ITAR-TASS, RIA ‘Novosti’
  • Mixed ownership: Channel 1
  • Private companies
    • Large recourse companies with core sectors outside media business (Prof-Media, Gazprom-media)
    • Large industrial enterprises with various interests (AiF, MK)
    • Companies with core media businesses (radio: Russkaja Media Grouppa; magazines: Hachette-Fillipacci-Sckulev, Id Rodionov)
state owned vgtrk
State Owned VGTRK
  • CEO Oleg Dobrodeyev
  • Structure
    • TV: 3 federal channels
      • Rossija: penetration - 90%, rating - 20-22%
      • Kultura,
      • Sport
      • + Euronews Russia, RTR Planeta, Vesti-24
    • Radio:
      • 3 nation-wide news channels: Radio Rossiji, Golos Rossiji, Mayak
      • 3 light music stations for ‘ordinary people’: Orfey, Yunost’, Nostalgia
    • News agency: RIA ‘Novosti’
    • Regional companies: 80 GTRK
what owns gazprombank
What Owns Gazprombank?
  • Gazprom Media (Nikolai Senkevich)
  • 94,14% shares of Gazprom Media are owned by state company Gazprom
  • Rumors about IPO
  • Radio
      • RadioDom Gazprom Media: 4 stations,
      • Ekho of Moscow’
    • TV
      • NTV
      • TNT
      • NTV+ (digital satellite)
      • NTV Media (TV advertising)
    • Print media
      • ‘7 dnei’ publishing house (4 magazines: 2 glossy + 1TVguide +1 political weekly)
      • Tribuna (daily)
      • Izvesija (daily)
interros holding company media interests
Interros Holding Company: Media Interests
  • Prof-Media
    • Print media
      • Komsomolskaya pravda (daily)
      • Sovetskiji sport (daily)
      • Express gazeta (daily)
      • Belorousskaya gazeta (daily)
      • 4 magazines
    • Radio
      • Radio corporation ‘Prof-media’: 4 stations
    • Online
      • Rambler (IPO in 2005)
    • Distribution
      • Delivery network ‘Segodnya’
      • Printing plant ‘Prof-Media Print’
      • Cinema ‘Cinema park’
new player promsvyaz kapital
New Player: Promsvyaz’kapital
  • Promsvyaz’kapital= Promsvyaz’bank
  • Media assets
    • Print media
      • Trud (daily, purchased by $8 mln)
      • AiF (control share)
    • Distribution: retail networks
      • Mosoblpechat (Moscow)
      • Metropress (St. Petersburg)
    • Printing house: ‘Media pressa’
rmg leader of radio market
RMG - Leader of Radio Market
  • CEO and owner Sergey Kozhevnikov
  • Radio
    • 6 stations: Russkoje Radio, Russkoje Radio-2, Dynamite FV, Maximum, Monte Carlo,Hit FM
  • Advertising
    • Gramophone Reklama
  • Production
    • Gramophone Records
  • Concert Activities
    • Rosconcert
  • Print Media
    • ‘Penguin’ magazine
changes at magazines market
Changes at Magazines Market
  • Publishing House ‘Sekret firmy’
    • Weeklies: 3
    • Online: Gazeta.ru
    • Books
    • Events
  • Publishing House ‘Rodionov’: Rodionov-50% shares, Makhmoudov and Bokarev-both 25% (Ural and Kousbass mining company)
    • Weeklies: 3
    • Glossies: 3
    • Specialized magazines: 2
    • Recent purchaise: daily ‘Business’ bought from ‘Sekret firmy’
kommersant restructuring management
Kommersant: Restructuring Management
  • Owner: Berezovsky? Patarkatsashvili?
  • Alisher Usmanov! (08.2006), estimate price: $ 200 mln.
    • United Editorial office (joint technical services)
      • Kommersant (daily)
      • Den’gi (weekly)
      • Vlast’ (weekly)
      • Avtopilot (monthly)
    • Molotok (monthly)
foreign ownership
Foreign ownership
  • Bertelsmann
    • RenTV: 30% shares bought from Lesnevsky’ family (the rest - 70% - was sold by RAO ‘EES Rossii’ to Severstal Group, which in turn re-sell 35% to Surgutneftegaz Group)
  • Sanoma
    • Independent Media
      • Magazines: 20, including Cosmopolitan, Harper’s Bazaar, Men’s Health, Esquire, Harvard Business Review
      • Newspapers: The Moscow Times, The St. Petersburg Times, Vedomosti, Na Roublevke
      • Publishing House ‘Alpina Business Books’
ownership and management relations models
Ownership and Management Relations: Models

State (VGTRK):

Management for Political

Guidance

Media Political

Capital (Most media): Management for Political and Financial Profits

Industrial and financial politicized capital (Berezovsky): Management for Political Influence

Public politicians (Louzhkov, Zyuganov): Management for Political / Ideological

Participation

Resource capital

(Interros, Gasprom, RAO EES): Management for Economic Lobbying

Commercial Media Capital: Profit Oriented Management

major pressures over russian media
Soviet Media

Integrated Political & Business Elite (Nomenklatura)

Ideological Guidance (censorship+self-censorship)

Operation of the media economy

Technology

Audiences

(letters to media)

Russian media

Business Political Elite

oligarhs=integrated business groups

Advertising Elections campaigns

Sponsorship (political advertising)

Lobbying Ideological pressures

(financial+administrative)

Technology

Audiences

(preferred contents,

ratings, feedback on internet)

Major Pressures over Russian Media

Media

Media