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“What happens when informed citizenship, civic engagement and public service are the primary objectives?” Pete Clifton Editor, BBC News Interactive bbcnews.com. Election 2005!. Election 2005 - objectives. Be the best for news, results, analysis. Election 2005 - objectives.

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“What happens when informed citizenship, civic engagement and public service are the primary objectives?”

Pete Clifton

Editor, BBC News Interactive

bbcnews.com

election 2005 objectives
Election 2005 - objectives
  • Be the best for news, results, analysis
election 2005 objectives1
Election 2005 - objectives
  • Be the best for news, results, analysis
  • Explain the election process
election 2005 objectives2
Election 2005 - objectives
  • Be the best for news, results, analysis
  • Explain the election process
  • Help people make a decision
election 2005 objectives3
Election 2005 - objectives
  • Be the best for news, results, analysis
  • Explain the election process
  • Help people make a decision
  • Get readers involved
election 2005 objectives4
Election 2005 - objectives
  • Be the best for news, results, analysis
  • Explain the election process
  • Help people make a decision
  • Get readers involved
  • Get the BBC involved
election 2005 objectives5
Election 2005 - objectives
  • Be the best for news, results, analysis
  • Explain the election process
  • Help people make a decision
  • Get readers involved
  • Get the BBC involved
  • Use the best interactive tools
election 2005 objectives6
Election 2005 - objectives
  • Be the best for news, results, analysis
  • Explain the election process
  • Help people make a decision
  • Get readers involved
  • Get the BBC involved
  • Use the best interactive tools
  • Have some fun
election 2005 objectives7
Election 2005 - objectives
  • Be the best for news, results, analysis
  • Explain the election process
  • Help people make a decision
  • Get readers involved
  • Get the BBC involved
  • Use the best interactive tools
  • Have some fun
  • Make use of audience research first…
traffic to bbc co uk election2005
Traffic to bbc.co.uk/election2005
  • 69m page impressions over four weeks (21m in 2001)

May 6

  • 50m page impressions overall
  • 5m unique users
  • 2.5m accesses to interactive maps
  • 2.4m postcode results searches
  • 300,000 users of video
it worked because1
It worked because…
  • Audience research first – we’re too close
it worked because2
It worked because…
  • Audience research first – we’re too close
  • Planned for nine months
it worked because3
It worked because…
  • Audience research first – we’re too close
  • Planned for nine months
  • Identified a series of mini-projects
it worked because4
It worked because…
  • Audience research first – we’re too close
  • Planned for nine months
  • Identified a series of mini-projects
  • Weekly planning and design meetings
it worked because5
It worked because…
  • Audience research first – we’re too close
  • Planned for nine months
  • Identified a series of mini-projects
  • Weekly planning and design meetings
  • Sold to rest of BBC – ignored dinosaurs
it worked because6
It worked because…
  • Audience research first – we’re too close
  • Planned for nine months
  • Identified a series of mini-projects
  • Weekly planning and design meetings
  • Sold to rest of BBC – ignored dinosaurs
  • Used a big, united team
long term benefits1
Long term benefits…
  • More audience panels as part of coverage
long term benefits2
Long term benefits…
  • More audience panels as part of coverage
  • Closer planning with rest of BBC News
long term benefits3
Long term benefits…
  • More audience panels as part of coverage
  • Closer planning with rest of BBC News
  • More content sharing across BBC News
long term benefits4
Long term benefits…
  • More audience panels as part of coverage
  • Closer planning with rest of BBC News
  • More content sharing across BBC News
  • Better cross-promotion from BBC News
long term benefits5
Long term benefits…
  • More audience panels as part of coverage
  • Closer planning with rest of BBC News
  • More content sharing across BBC News
  • Better cross-promotion from BBC News
  • Interactive tools we can re-use
long term benefits6
Long term benefits…
  • More audience panels as part of coverage
  • Closer planning with rest of BBC News
  • More content sharing across BBC News
  • Better cross-promotion from BBC News
  • Interactive tools we can re-use
  • Clearer idea on blogs, readers’ content
long term benefits7
Long term benefits…
  • More audience panels as part of coverage
  • Closer planning with rest of BBC News
  • More content sharing across BBC News
  • Better cross-promotion from BBC News
  • Interactive tools we can re-use
  • Clearer idea on blogs, readers’ content
  • We’ll remember the audience needs
over to you
Over to you!

Pete CliftonEditor, BBC News Interactivebbcnews.combbc.co.uk/newsbbc.co.uk/election2005pete.clifton@bbc.co.uk