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Typography

Typography. PROFITT Curriculum Graphic Design Module __ Graphic Design Fundamentals. Typography is. The Style, arrangement, or appearance of typeset matter (merriam-webster.com). Typefaces . Serif (ABCDEFG) vs. San-Serif (ABCDEFG). Serif.

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Typography

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  1. Typography PROFITT Curriculum Graphic Design Module __ Graphic Design Fundamentals

  2. Typography is • The Style, arrangement, or appearance of typeset matter (merriam-webster.com)

  3. Typefaces Serif (ABCDEFG) vs. San-Serif (ABCDEFG)

  4. Serif • Serif fonts have little stokes on the ends of lines (ABCDEFG) • It is generally agreed that serif fonts are easier to read in print

  5. San-serif • San-serif fonts do not have added stokes (ABCDEFG) • It is generally agreed that serif fonts are easier to read on a screen • Note: Both serif and san-serif typefaces are regularly used in print and online

  6. Typography • Your goal should be to convey information in the clearest way possible • Do not get carried away using too many different fonts or selecting fonts which are not appropriate for your piece. • For example, would you use Rosewood Std for a resume?

  7. Note • Typefaces are developed over much time, taking into consideration even the smallest details. • It is generally considered a bad idea to manipulate the font in any way. • Adding a stroke, skewing, or adjusting the vertical and horizontal scale often leads to unprofessional results. It is best to avoid all of these in the beginning.

  8. Note • Typography is an entire subset within graphic design focusing on typeface, line length, leading, etc. which will need further exploration after this course if you are interested in learning more.

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