Typography

Feb 07, 2026

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This article delves into the crucial role of typography in multimodal communication, emphasizing the importance of considering various modes with equal detail. Typography serves as a semiotic system, offering a range of potential choices, patterns, and grammar that can be effectively documented. We explore its application in contemporary mediums such as posters, newspapers, advertising, and websites. Key eye-catching features such as weight, expansion, slope, curvature, connectivity, orientation, regularity, and color are discussed, showcasing how they enhance communication and visual engagement.

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Typography

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Presentation Transcript

Typography Antonio
Multimodal • “the idea that all modes need to be considered with the same kind of detail, as semiotic systems in themselves, whose potential choices, patterns and grammar can be described and documented”
Use of Typology Today • Posters • Newspapers • Advertising • Websites
Important Eye Catching Features • Weight (bold) • Expansion • Slope • Curvature • Connectivity • Orientation • Regularity • Color