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RUNNING USA SOCIAL MEDIA. Engage and Optimize: Social Media Business Tools You Can't Ignore. AGENDA. Social Media 101 Why use Social Media Social Media vs Social Marketing Building a community. Fun Facts.

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running usa social media


Engage and Optimize: Social Media Business Tools You Can't Ignore

  • Social Media 101
  • Why use Social Media
  • Social Media vs Social Marketing
  • Building a community
fun facts
Fun Facts
  • Facebook has 1.01 billion people using the site each month, 584 million active users each day (10.23.2012)
  • Twitter has 175 million users
  • Pinterest has 11 million users, 80% are women between the ages of 25 – 55 years old
  • Instagram has 90 million users who check in once a month
  • Spotify has 15 million active users (September 2012)
  • There are 31 million bloggers in the United States with 42 million blogs and 329 million viewers of these blogs.
  • In 2012 YouTube passed 4 billion daily video views.
social media 101
Social Media 101
  • Who is your audience?
  • What is your voice?
  • What are the rules?
  • What is your brand?
  • How often?
  • What to post? Tweet?
  • Facebook? Twitter? Pinterest? Blog? Spotify? YouTube? LinkedIn?
  • Hootsuite!
fun facts 2
Fun Facts 2
  • 23% of Facebook users check their account 5 times a day
  • 80% of social media users prefer to connect with brands through Facebook
  • 77% of B2C and 43% of B2B companies acquired customers through Facebook
  • 56% of customer tweets are being ignored
  • 69% of follows on Twitter are suggested by friends.
  • 26% of retweets are incited by a request to retweet.
why use social media
Why use social media
  • Engage more intimately
  • Create conversations
  • Customer Service
  • Keep customers up to date real time
  • Pass along more information to customers
  • Crowd Sourcing
fun facts 3
Fun Facts 3
  • In August 2012 Instagram averaged 7.3 million daily active users
  • The average Instagram user spent 257 minutes in August 2012 using the app, during the same period Twitter averaged 170 minutes
  • The average Pinterest user spends 98 minutes per month on the site, compared to 150 minutes on Tumblr and 420 minutes on Facebook.
  • 69% of online consumers who visit Pinterest have found an item they have bought or wanted to buy, compared with 40% of Facebook users.
social media vs social marketing
Social Media vs Social Marketing
  • Do you have a theme for the year?
  • How do your print pieces, website, paid advertising, e-newsletters and social media fit your marketing plan?
  • Plan out contests
  • Host special days on your Facebook page or Twitter feed, Ask the Coach, Ask the Nutritionist, Physical Therapist, etc.
  • Use holidays (especially obscure ones) to interact with your community in a fun way!
building a community through social media
Building a community through social media

There is a difference between a community and a crowd. In a crowd people push and shove and try to get a step ahead. In a community, people look around, they smile, say hi, share a story, because they know that a community doesn’t move forward unless they all move forward together.

  • Dough Ulman, President and CEO of LIVESTRONG

How do you build your community

    • I Conquered the Hill
    • Engage your community
    • Crowd Sourcing
    • #Hashtags
    • Listen, answer, respond
thank you
Thank You!
  • Questions & Answers

Beth Salinger