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Creating the Perfect Cereal Brand: Marketing Strategies Unveiled

Learn the secrets to successful marketing with the 4 P’s framework and design a standout cereal brand with unique packaging, pricing, and promotion strategies. Dive into the world of crunchy corns, marshmallow mellows, and Husker Deluxe to captivate your target market.

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Creating the Perfect Cereal Brand: Marketing Strategies Unveiled

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Presentation Transcript

  1. Everybody Wants to Work in Marketing! March 23, 2007

  2. 4 P’s of Marketing • Product • Price • Place • Promotion

  3. Product • Cereal • Made from: • Corn • Sugar • LOTS of sugar • Other stuff I can’t pronounce • It kind of tastes like marshmallows

  4. Product • Name • Something unique • Something people will remember • Three choices • Crunchy Corns • Marshmallow Mellows • Husker Deluxe

  5. Price • Competition prices • Cheerios • Kix • Lucky Charms • Average Price of competition • $3.50 per box • Average minus 10% • $3.15

  6. Place • Grocery stores • Super Saver • Sun Mart • Convenience shops • Gas stations • Other stores • Target • ShopKo

  7. Promotion • Advertising • Coupons • Web site • With fun stuff • Packaging • What characters do you recognize?

  8. Design a cereal box • Box must have: • Name • Crunchy Corns • Marshmallow Mellows • Husker Deluxe • Sketch of product • “Enlarged to show texture” • “Good source of dietary fiber” • Kosher symbol

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