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How Marketing Communication Works

How Marketing Communication Works. Does Advertising Work?. How Does Communication Work in Marketing?. Adding Interaction to Marketing Communication. What Are the Effects Behind Effectiveness?. Traditional Approaches. AIDA Think/Feel/Do Domains. AIDA. Think/Feel/Do. Domains.

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How Marketing Communication Works

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  1. How Marketing Communication Works

  2. Does Advertising Work?

  3. How Does Communication Work in Marketing?

  4. Adding Interaction to Marketing Communication

  5. What Are the Effects Behind Effectiveness?

  6. Traditional Approaches AIDA Think/Feel/Do Domains

  7. AIDA

  8. Think/Feel/Do

  9. Domains

  10. Facets of Impact

  11. Perception

  12. Emotion

  13. Thinking

  14. Association

  15. Persuasion

  16. Behavior

  17. THE POWER OF BRANDCOMMUNICATION Interaction and Impact Strong & Weak Effects • Emotion

  18. Interaction and Impact

  19. Strong & Weak Effects

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