3 Referral Marketing Tips to Dramatically Grow Your Business Alex Makarski http://referralformula.com/ 416-892-6545
Referral Marketing Tip #1: Provide a Good Product Referral marketing, just like any other type of marketing, works against you if your product or service is not up to snuff. Having a good product is necessary (but certainly not sufficient) for referral marketing to work. It’s not necessary for the product to be “the best”. Your product just has to be “good enough to do the job”.
Referral Marketing Tip #2: Make Every Customer Feel Special Many referral marketingseminars, books, and courses teach us to always ask for referrals. This idea can be taken too far. A card that says “Happy Birthday”, “Happy Thanksgiving”, “Thank you”, “I appreciate you”, etc? The type of card that doesn’t scream, “Gimme, gimmegimme!”
Now, isn’t this a novel idea, to not simply ask for referrals but actually deserve them? The kind they could only get from the person who really, truly cares about them — you! “When you stop worrying about referral gimmicks and start caring about your customers, is when you open referral floodgates. When you are no longer forcing referrals, you are allowing them to happen.”
Referral Marketing Tip #3: Give Your Customers Something To Talk About You start getting more referrals when you give your customers something to talk about. This can be a special event, a specific feature of the product, or simply something out of the ordinary you did for them.
Alex Makarskiis a small business marketing expert who has taught seminars and workshops in Canada and United States. His unique ability is creating simple and effective lead generation system that use a combination of creative referral techniques and joint ventures with other businesses. http://referralformula.com/ 416-892-6545