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Search Engine Marketing Naples Daily News - PowerPoint PPT Presentation

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Search Engine Marketing Naples Daily News

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  1. SCRIPPS SEM Search Engine Marketing Naples Daily News

  2. SCRIPPS SEM Search Engine Marketing (SEM) – A method of advertising to ensure that advertisers website appears (in sponsored links) when consumers are searching online for their products and/or services

  3. SCRIPPS SEM Fast Facts… Over 5.6 billion searches month Over 180 million a day 95% of those searches were done on a local level; however, only 5% of dollars spent were from local advertisers. 2007 – 8.4 billion spent on online advertising Over 6 billion on SEM Estimated that over 24 billion by 2009 54% of consumers surveyed switched from using the yellow pages to searching online.

  4. How Does it Work? Our team of experts collect some core key words and build a master keyword list consisting of hundreds or thousands of relevant keywords. The keywords identify advertisers business. The team then writes ad copy relevant to advertisers business goals The ad copy entices the consumer. When consumers are searching online in the geographical area the client has selected the keywords drive advertisers website to the top search results (sponsored listings) on…

  5. Benefits of Scripps SEM • Reach qualified customers actively searching for advertisers products & services online. • Target by city - locally and/or nationally. • Expert campaign development & management. • Detailed monthly activity tracking and reporting. • Client chooses package and budget.

  6. How Much Does It Cost? • Cost is based on Pay-Per-Click. • Pay-Per-Click means you ONLY pay when someone clicks to your website.

  7. Successful SEM Campaigns Medical - Physicians, Chiropractors, Opticians, Hearing, Dentist, etc. New & Used Auto Sales/Accessories Cellular & Wireless retail services Travel – Hotel/Motel/Bed & Breakfast Restaurants Event Planning – Wedding/photography/sporting events Theaters Attorneys All Banking & Financial Services Cosmetic Services (Botox, Surgery, Lasik, Dental, etc.) Contractors (Home Builders, Developers) Colleges & Universities Convention Centers

  8. Service Cycle

  9. Questions ? SCRIPPS SEM