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SCRIPPS SEM Search Engine Marketing Naples Daily News SCRIPPS SEM Search Engine Marketing (SEM) – A method of advertising to ensure that advertisers website appears (in sponsored links) when consumers are searching online for their products and/or services SCRIPPS SEM Fast Facts…

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search engine marketing naples daily news

SCRIPPS

SEM

Search Engine Marketing

Naples Daily News

slide2

SCRIPPS

SEM

Search Engine Marketing (SEM) –

A method of advertising to ensure that advertisers website appears

(in sponsored links) when consumers

are searching online for their products and/or services

fast facts

SCRIPPS

SEM

Fast Facts…

Over 5.6 billion searches month

Over 180 million a day

95% of those searches were done on a local level; however, only 5% of dollars spent were from local advertisers.

2007 – 8.4 billion spent on online advertising

Over 6 billion on SEM

Estimated that over 24 billion by 2009

54% of consumers surveyed switched from using the yellow pages to searching online.

how does it work
How Does it Work?

Our team of experts collect some core key words and build a master keyword list consisting of hundreds or thousands of relevant keywords.

The keywords identify advertisers business.

The team then writes ad copy relevant to advertisers business goals The ad copy entices the consumer.

When consumers are searching online in the geographical area the client has selected the keywords drive advertisers website to the top search results (sponsored listings) on…

benefits of scripps sem
Benefits of Scripps SEM
  • Reach qualified customers actively searching for advertisers products & services online.
  • Target by city - locally and/or nationally.
  • Expert campaign development & management.
  • Detailed monthly activity tracking and reporting.
  • Client chooses package and budget.
how much does it cost
How Much Does It Cost?
  • Cost is based on Pay-Per-Click.
  • Pay-Per-Click means you ONLY pay when someone clicks to your website.
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Successful SEM Campaigns

Medical - Physicians, Chiropractors, Opticians, Hearing, Dentist, etc.

New & Used Auto Sales/Accessories

Cellular & Wireless retail services

Travel – Hotel/Motel/Bed & Breakfast

Restaurants

Event Planning – Wedding/photography/sporting events

Theaters

Attorneys

All Banking & Financial Services

Cosmetic Services (Botox, Surgery, Lasik, Dental, etc.)

Contractors (Home Builders, Developers)

Colleges & Universities

Convention Centers

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Questions ?

SCRIPPS

SEM