SCRIPPS SEM Search Engine Marketing Naples Daily News SCRIPPS SEM Search Engine Marketing (SEM) – A method of advertising to ensure that advertisers website appears (in sponsored links) when consumers are searching online for their products and/or services SCRIPPS SEM Fast Facts…
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
Search Engine Marketing
Naples Daily News
Search Engine Marketing (SEM) –
A method of advertising to ensure that advertisers website appears
(in sponsored links) when consumers
are searching online for their products and/or services
Over 5.6 billion searches month
Over 180 million a day
95% of those searches were done on a local level; however, only 5% of dollars spent were from local advertisers.
2007 – 8.4 billion spent on online advertising
Over 6 billion on SEM
Estimated that over 24 billion by 2009
54% of consumers surveyed switched from using the yellow pages to searching online.
Our team of experts collect some core key words and build a master keyword list consisting of hundreds or thousands of relevant keywords.
The keywords identify advertisers business.
The team then writes ad copy relevant to advertisers business goals The ad copy entices the consumer.
When consumers are searching online in the geographical area the client has selected the keywords drive advertisers website to the top search results (sponsored listings) on…
Medical - Physicians, Chiropractors, Opticians, Hearing, Dentist, etc.
New & Used Auto Sales/Accessories
Cellular & Wireless retail services
Travel – Hotel/Motel/Bed & Breakfast
Event Planning – Wedding/photography/sporting events
All Banking & Financial Services
Cosmetic Services (Botox, Surgery, Lasik, Dental, etc.)
Contractors (Home Builders, Developers)
Colleges & Universities