What Is SEO? • Search engine optimization (SEO) is the art and science of publishing and marketing information that ranks well for valuable keywords in search engines like Google, Yahoo! Search, and Microsoft Live Search. • 80% of internet users arrive at a website via a search engine listing • Google processes more than 2 billion searches a day
Overall Ranking Algorithm • 24% Trust/Authority of the Website • 22% Link Popularity • 20% Anchor Text of External Links • 15% On-Page Keyword Usage
On-Page SEO • Your page will rank for keywords that appear in your page content, so each page should be organized around the goal of ranking for a specific keyword phrase, with some related phrases and related keywords mixed into the page copy. • Title tag • Meta Description • Keyword Density • Internal Links / Site Structure • Target “Long Tail” Keywords
Off-Page SEO • Establishing authority on a subject by providing content which is read by many people in the online community and linked to as a reference and resource. • Write quality, keyword-rich content • Get your content out there – Marketing • Authority sites link to your content • Anchor text of external links
High-Quality Links … • Are from trusted, authority sites • Contain keyword rich anchor text • Are on pages with only a few other links • Are permanent or long lasting (won’t disappear after a month)
Ideas for Attracting High-Quality Links • Become part of an online community • Get links from industry hub sites • Social Media & Marketing (Facebook twitter myspace digg reddit etc etc etc) • If your site is local, submit to relevant local sites • Create content people would want to look at • Compelling titles • Viral marketing, “Link Bait” • Online quizzes, games, etc.
Blog-Specific Ideas • Fresh Content gets a boost in ranking results • Read & respond to comments • Updates • Ping Seach Engines every time you write a new blogpost (pingomatic) • Register your feed with blog directories (technorati) • Include your blog posts in social media (twitter) • Link to sites you trust via your blogroll • Write blogposts about another site
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