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Using a Google Custom Search Engine (CSE) - PowerPoint PPT Presentation

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Using a Google Custom Search Engine (CSE). Sally Kuhlenschmidt January 9, 2009. In this session you will: . Explore ideas for using a Google custom search engine (CSE), including one successful example. Get an overview of how to create your own CSE. What is a CSE?.

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Using a google custom search engine cse l.jpg

Using a Google Custom Search Engine (CSE)

Sally Kuhlenschmidt

January 9, 2009

In this session you will l.jpg
In this session you will:

  • Explore ideas for using a Google custom search engine (CSE), including one successful example.

  • Get an overview of how to create your own CSE.

What is a cse l.jpg
What is a CSE?

  • a tailored search using Google's technology,

  • which restricts search results based on websites you specify,

  • Sample:

Why bother l.jpg
Why bother?

  • Narrows search to a subset of the Internet that you choose.

    • E.g., benchmarks, field specific

  • Most “hits” are valuable.

  • Assures a particular quality in websites searched

    • E.g., only peer-reviewed, only HBCUs, member

Instructional uses l.jpg
Instructional Uses

  • Provide quality websites in your area for students to use

  • Instruct students on “quality.”

    • Have students create their own custom search

    • Contrast “good” CSE w/ ”bad” CSE

  • Select “Case” websites for investigating issues, e.g., Fortune 500 businesses

Professional uses l.jpg
Professional Uses

  • Search your personal bookmarks

  • Search benchmark institutions

  • Research on websites (e.g., X vs Y type of sites)

  • Alumni or advisee websites

  • Professional organization—websites of members

Fund raising l.jpg
Fund raising—

  • W/permission from local authorities

  • A student group or unit may set up a CSE and permit advertising. Proceeds go into the unit’s “pot” or into a charity.

Steps for simple cse l.jpg
Steps for Simple CSE

  • Google Account

  • Create CSE

  • Enter formatted URLs

  • Use is only you – by accessing your Google Account

1 google account l.jpg
1. Google Account

  • Try various browsers if one doesn’t work. (Mozilla had some problems).


    • Sign In (upper right)…Create an account.

Add cse to your account l.jpg
Add CSE to your account

  • Upper left: More ….Even More….Custom Search.

  • Option to create new one or manage current (in small print under Create New…)

2 create cse l.jpg
2. Create CSE

  • Complete the 1 page form.

    Do a simple one first, 4-6 URLs.

    *Read the Tips on Formatting URLs. Documentation is to the left.

3 enter formatted urls l.jpg
3. Enter formatted URLs

  • No “http://” Add *

    •* to get everything beginning with

    • only gives that single page.

Excluding l.jpg

  • You can exclude subparts of websites

    • See formatting rules.

Returning later l.jpg
Returning later

  • Login…Upper left: More ….Even More….Custom Search.

  • Option to create new one or manage current (in small print under Create New…) (My Search Engines)

Managing your cse l.jpg
Managing Your CSE

  • Options

    • Statistics

    • Delete– destroys the whole CSE

    • Control Panel -(change settings.)

      • Aka Edit this Search Engine

4 for you only l.jpg
4. For you only

  • Who can access?

  • Only you right now and only from your Google Account.

Collaboration l.jpg

  • Volunteer (contacts you)

  • Contributor (you invite)

    • Max 100 invites. No limit on # contributors

    • They need a Google account

Considerations of collaboration l.jpg
Considerations of Collaboration

  • The websites Cr “sites” are tied to Cr’s account but use your key identifier.

    • If Cr uses same refinement label as you—it gets added in that category.

    • If Cr quits, Cr websites go too.

    • If Cr rejoins, I think you get the websites back.

  • VERY easy to quit collaborating-one click. There is No“Are you sure?”

Sharing your cse w the world l.jpg
Sharing Your CSE w/the World

Place code in a website

  • Control Panel…Code

  • Copy code for Search box

  • Optional: Copy code for Search results

    • Problem: Internet Explorer security question with each page

  • Paste in your page

Blackboard l.jpg

Add item.

Select html button,

Paste in code and


  • Results are flush left.

Review l.jpg

  • Purposes for CSE

  • Creating a simple CSE

  • Formatting of URLs & the CSE

  • Collaboration issues

  • Sharing it via BB or other website

What if my collection of urls gets really big l.jpg
What if my collection of URLs gets really big?

  • And if I’d like the user to be able to “refine” his/her search in specific subcategories?

Steps for large cse l.jpg
Steps for Large CSE

  • Plan

    • Decide on objectives, criteria

      • May need alias email for account

    • Gather, organize, & format URLs in Excel or Access

  • Create CSE (Google account)

    • Place ‘CSE label’ into URL file

    • Upload URLs to CSE

1 plan a objectives l.jpg
1. Plan: a. Objectives

  • Write your objectives

  • Write your criteria for including a site.

  • Major subcategories? (refinement labels)

  • Do you need an alias e-mail? Might you “hand over” this CSE to another?

Plan b gather organize format urls l.jpg
Plan: b. Gather organize & format URLS

  • Goal: .txt file (tsv or tab delimited) with the URL’s

  • How?

    • By hand in Notepad – not recommended

    • Excel or Access, passed through Notepad

    • XML, OPML format is also possible.

2 create cse26 l.jpg
2. Create CSE

Once you have your URL file, create your CSE and upload a txt version of that file—see subsequent notes.

Make the CSE available as above and enjoy!

Slide27 l.jpg

The next 6 slides in the presentation provide

A link to a website with template URL files for you and a link to a utility for converting Favorites to txt, and

Specific suggestions and advice on using the files with Google CSE.

Http www wku edu teaching services html l.jpg

  • Save “Excel” txt file to desktop.

  • Open Excel.

  • Open text file

  • Options: Tab Delimited, Text qualifier {none}

  • Save as simplest txt file.

In access more control l.jpg
In Access (more control)

  • Sample

  • Work from the Query (no primary key). Enter URLs etc.

  • File Export… ‘As Text File’

  • Options: Delimited, tab, Field names 1st row, Text qualifier {none}

  • To Notepad:

    • Change field names to Label (not Label2)-first row, don’t lose tabs.

    • Don’t “clean” data even though it looks messy.

Url file explained l.jpg
URL File Explained

  • First label is the CSE label (e.g., _cse_sm5wromxy3).

  • Other labels are “refinements” (next slide)

  • Score means how much weight to give a page. 1.0 is top.

  • Comments – notes to yourself. Just DON’T use tabs in those notes or you throw off the file.

  • Date format: 20060504 (Doesn’t show)

Refinements l.jpg

  • Second and later labels can be “refinements” aka “refinement labels” or “labels”

  • Short

  • Keep total number relatively small, 4-10.

  • *After you have uploaded your file,

    • go to the Refinement tab and “add” each label (yes, even though you uploaded the file with them).

Cse control panel advanced l.jpg
CSE Control Panel…Advanced

  • Upload your file.

    • All CSEs for an account are in the same file

    • The CSE label in your file (e.g., _cse_sm5wromxy3 found at the Advanced tab) is what sorts URLs into different CSEs.

    • Can upload multiple files if different file names (e.g., different terms of a class)

  • Can Download a copy too.

What about later uploads l.jpg
What about later “uploads”?

  • Each upload is treated as a “new” thing.

    • Includes everything in the file—even if it is an exact duplicate of a prior website.

  • Deleting

    • If you delete the sites individually under the Site tab, the file still displays under the Advanced tab.

    • You can delete the uploaded file under the Advanced tab & start fresh.

  • In the Sites tab, sites seem to be listed by order of file uploaded and then alphabetically. I never use the Site tab. I always work from my Access file and replace the old.

Summary l.jpg

  • Example

  • Simple CSE

  • Large CSE

    • Planning

    • Excel vs Access