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Search Engine Optimization ( SEO ). Milind Mody ( CEO ). www.eBrandz.com. Monday, March 10, 2014. Introduction to Search Engine Optimization. Your customers see your Advertisement or Listing when they Search. - Definition. Credit card processing.

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    1. Search Engine Optimization (SEO) Milind Mody ( CEO ) www.eBrandz.com Monday, March 10, 2014

    2. Introduction to Search Engine Optimization Your customers see your Advertisement or Listing when theySearch - Definition Credit card processing Google technology places your Advertisement (Paid Result) Natural listings( By SEO Work ) www.eBrandz.com Monday, March 10, 2014

    3. Why is SEO important from a marketer’s point of view - SEO pulls more traffic than PPC - Natural listings are perceived to be non-biased. - SEO gives better ROI than any other marketing medium. - No bidding wars or click fraud in SEO - Helps in creating an online brand. www.eBrandz.com Monday, March 10, 2014

    4. SEO – In house or Outsource? In House - Small non competitive niche industry - Very large Company with a team of experienced SEO professionals - Complex or proprietary business objectives which are confidential in nature In all other cases, outsource. www.eBrandz.com Monday, March 10, 2014

    5. SEO General Advice - How to estimate a baseline SEO budget - SEO first OR PPC first ? - How much time it takes to see SEO results ? www.eBrandz.com Monday, March 10, 2014

    6. SEO Basics. Keyword Research www.eBrandz.com Monday, March 10, 2014

    7. SEO Basics. ( Contd. ) - Competition Analysis : (Page Rank, links, paged indexed) Page Rank Paged indexed Links www.eBrandz.com Monday, March 10, 2014

    8. SEO Basics. ( Contd. ) - On page Optimization - Off page Optimization - Keyword Selection(Proper Keyword Selection can make or Break SEO campaign) www.eBrandz.com Monday, March 10, 2014

    9. On Page SEO Page Structure and layout Title Tag and Meta tags www.eBrandz.com Monday, March 10, 2014

    10. On Page SEO ( Contd. ) Hx tags H1 tag<h1> </h1> H2 tag<h2> </h2> Good content with correct keyword density www.eBrandz.com Monday, March 10, 2014

    11. On Page SEO ( Contd. ) Filenames Img Alt tags www.eBrandz.com Monday, March 10, 2014

    12. On Page SEO ( Contd. ) Simple Sitemap - Google Xml sitemap www.eBrandz.com Monday, March 10, 2014

    13. On Page SEO ( Contd. ) - Google Webmaster tool where you can check crawling stats, link stats and errors in the site. - Below is a summary for a Website: www.eBrandz.com Monday, March 10, 2014

    14. Page Structure and Layout Table Vs CSS (two column / three column layouts) Coding for Table Trick <table> <tr> <td><!-- an empty table cell --> </td> <td rowspan="2"> The content of the page goes here. </td> </tr> <tr> <td> The navigation menu goes here.</td> </tr> </table> Layout without table trick Layout with table trick Instead of this You would get this www.eBrandz.com Monday, March 10, 2014

    15. Off page Optimization - Directory submission : A few important paid and free directories Local Directory submission Yellow Pages Submission www.eBrandz.com Monday, March 10, 2014

    16. A B A A B B C Website Website Main Website Website Website Website Website Off page Optimization ( Contd. ) - Link popularity development One Way Links : A site links to B site but there is no link from B to A Two Way Links : A site links to B site and B site links back to A site Three Way Links : A site links to B site and B site is asked to link back to C site (main site being promoted) www.eBrandz.com Monday, March 10, 2014

    17. Off page Optimization ( Contd. ) - Article submission - Links from online Press Releases and Blogs, RSS Feeds www.eBrandz.com Monday, March 10, 2014

    18. Online Press Release submission - Hot link keywords with your URL if possible - Include keywords in your Title Internet Marketing - Include link to Press Kit on your website www.eBrandz.com Monday, March 10, 2014

    19. Social Search Optimization - Useful Blogs - Articles and whitepapers - Viral Videos - Customer reviews - Free Tools www.eBrandz.com Monday, March 10, 2014

    20. Most common SEO mistakes - Temporary redirect on home page Example : www.remit2india.com. Redirects to : http://www.timesofmoney.com/remittance/jsp/home.jsp In such a case, it is quite difficult to promote www.remit2india.com. www.eBrandz.com Monday, March 10, 2014

    21. .ift Most common SEO mistakes( Contd. ) - Flash only website - Unusual file extensions - Click to enter website - Ad hoc addition and deletion of pages - Targetting one word or too generic keywords - Too many dynamic variables in website url Replace “?” with “/” and “=” with “-“ and “&” with “_” . http://www.lampusa.com/index.asp/pageAction-VIEWPROD_ProdID-20785_HS-1 www.eBrandz.com Monday, March 10, 2014

    22. Questions and Answers Answers Questions www.eBrandz.com Monday, March 10, 2014

    23. Thank you www.eBrandz.com Monday, March 10, 2014