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Sales Promotion - PowerPoint PPT Presentation


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. Relation of Promotion Objectives, Adoption process, and AIDA Model. . A. Demand more inelastic ( consumers less price-sensitive) . B. Demand shift to the right (consumers buy more) . C. Both to the right and more inelastic . . . D1. D2. . . . . D1. D2. . . D1.

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