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Bridging SEO and PR: Strategies for Effective Digital Marketing Collaboration

Join Lance Concannon at PRCA Gateway on September 25th for an insightful discussion on the intersection of SEO and PR. Explore who is responsible for managing SEO strategies within organizations and learn about the critical relationships that can enhance both fields. Discover essential practices to improve search engine rankings, the importance of high-authority links, and the value of quality content. This session will emphasize the balance between on-page, off-page, and social media strategies to create a cohesive digital marketing approach.

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Bridging SEO and PR: Strategies for Effective Digital Marketing Collaboration

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  1. Building bridges between SEO & PR Lance Concannon PRCA Gateway 25 September 212

  2. Bridging the gap between SEO & PR

  3. Who manages SEO strategy?

  4. Who manages SEO strategy? • Nobody

  5. Who manages SEO strategy? • Nobody • Internal • Digital • Marketing • Dedicated resource

  6. Who manages SEO strategy? • Nobody • Internal • Digital • Marketing • Dedicated resource • External • SEO • Digital • PR

  7. Building relationships

  8. What do SEO people care about? 2011 Search Engine Ranking Factors http://www.seomoz.org/article/search-ranking-factors

  9. In English…

  10. What YOU should be doing to help

  11. On-page copy

  12. Off-page copy

  13. Social media channels

  14. But balance is important!

  15. What else can you offer? • High authority links • Mainstream media • Blogs, communities • Partnerships

  16. What else can you offer? • High authority links • Media coverage • Blogs, communities • Partnerships • Quality content • Text • Video • Infographics

  17. What else can you offer? • High authority links • Media coverage • Blogs, communities • Partnerships • Quality content • Text • Video • Infographics • Social media • Owned channels • Viral buzz

  18. What they can do for you

  19. Thank you. lance.concannon@text100.co.uk

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