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The Opinionmeter handheld TouchPoint Tablet supports a full range of mobile technologies, providing a survey system with ultimate device flexibility. The handheld Tablet can be used as a standalone system or to supplement the TouchPoint Kiosk model.

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Finally, you can manage all your research

projects in one place!

Introducing:The SurveyManager

A Feedback Management Application

Opinionmeter International, Ltd. 1-888-OPMETER



Opinionmeter’s SurveyManger lets you

Measure real-time ‘voice of the customer’ satisfaction feedback at the point-

of- experience.

Automate the delivery of customized ‘voice of the customer’ reports

Segment ‘voice of the customer’ data for analysis

Opinionmeter International, Ltd. 1-888-OPMETER



Opinionmeter Serves a Broad Spectrum of Industries









Opinionmeter International, Ltd. 1-888-OPMETER



Author Once, Distribute Anywhere!

Opinionmeter’s Customer Satisfaction Market Research Tools

Capture Real-Time Customer Feedback through a wide-range of modalities

  • Survey Kiosks
  • Tablet Surveys
  • PDA Surveys
  • Web Surveys
  • Mobile Phone Surveys
  • Paper Surveys


Opinionmeter International, Ltd. 1-888-OPMETER



Make In-Store Customer Surveys Easier with free-standing Survey Kiosks

  • Real-time interactive feedback directly from a customer’s point of experience
  • Multimedia flexibility and digital signage
  • Customized survey reports in a variety of formats
  • Low-score satisfaction alerts receive instant attention


Opinionmeter International, Ltd. 1-888-OPMETER



Mobile Tablet Surveys for Companies on the Move

The Opinionmeter handheld TouchPoint Tablet supports a full range of mobile technologies, providing a survey system with ultimate device flexibility. The handheld Tablet can be used as a standalone system or to supplement the TouchPoint Kiosk model.

  • TouchPoint Mobile Tablet Surveys Offer:
  • Ultimate mobility, battery-powered
  • Simple-to-use touch screen
  • Open-ended comments, on-screen keyboard
  • Multimedia—color video and graphics
  • Wireless and wired connectivity options
  • Multiple languages
  • Branching logic, skip patterns

Opinionmeter International, Ltd. 1-888-OPMETER



Rapid Customer Satisfaction Surveys With PDA Handheld Devices

The Opinionmeter handheld TouchPoint supports a full range of mobile technologies, providing a survey system with ultimate device flexibility. The handheld TouchPoint can be used as a stand-alone system or to supplement the TouchPoint kiosk model. It can be passed to inpatients, airline passengers, diners, exhibitors, etc. to obtain their views without the need for them to walk to a kiosk.

  • Advantages:
  • Supports PDA, UMPC and tablet devices
  • Easily modified – download new or
  • Revised questions downloaded anytime
  • Multiple choice, select all that apply,
  • Open-ended question types
  • Multilingual survey capability

Opinionmeter International, Ltd. 1-888-OPMETER



Get Quick Customer Feedback with Online Web Surveys

  • Easy-to-use SurveyManager Design Wizard lets you:
  • Create complex and branched Web or device-enabled surveys
  • Create your own survey or use the resource libraries of questions & response types
  • Segment surveys for different demographics quickly and easily

Opinionmeter International, Ltd. 1-888-OPMETER



Distribute Surveys Directly to Customers Anywhere,

Anytime with Mobile Phone Surveys

  • With Mobile Phone Surveys, you can:
  • Build mobile feedback communities using customers’ own phones
  • Invite loyal users to participate in feedback studies
  • Capture feedback with or without a signal
  • Personalize the survey experience

Opinionmeter International, Ltd. 1-888-OPMETER



Integrated Survey Scanning Transforms Paper Surveys

into Web-based Reports

  • With Opinionmeter’s Paper Surveys:
  • Create surveys in SurveyManager and print survey forms
  • on plain paper
  • Scan completed survey forms using integrated Remark
  • Software
  • Analyze results & customize reports in SurveyManager

Opinionmeter International, Ltd. 1-888-OPMETER



SurveyManager Provides Everything You Need To Manage Onsite

And Online Customer Satisfaction Feedback Programs

SurveyManager’s intuitive interface handles all management tasks

Monitor & manage all aspects of your customer satisfaction survey campaigns

Simple and easy to use

Automatically compiles the real-time data and transforms it to actionable reports

Web-based: No software needed to install SurveyManager

Opinionmeter International, Ltd. 1-888-OPMETER



SurveyManager Report Features

Standard Summary Reports

Where standard satisfaction responses are requested, across a number of questions, charts similar to this can be produced.

Customer satisfaction scores

Top box or top two box scores can be calculated based on question comparison or over time.

Automated Reporting templates

For more information about Automated Reporting templates, please click the link below.

Opinionmeter International, Ltd. 1-888-OPMETER



SurveyManager Report Features

Customize graphs & charts within reports

The Cross tabulation option also provides a series of filters. Data can be filtered by date, time or any particular answer. These filters can be used in combination.

Assessing Change Over Time – trend analysis

Historical data can be used to monitor the effectiveness of change programmes. The survey data will not only identify problem areas but also investigate whether operational changes have the desired impact.

Unlimited cross tabulation filtering

Cross tabulations can assist in assessing different buying patterns of customers.

Opinionmeter International, Ltd. 1-888-OPMETER



SurveyManager Report Features

Comparing Locations – relative location performance

Compare location performance to determine how each location is performing relative to the others.

Assessing Variations During a Day

A simple bar chart may show that the average levels of service are satisfactory.

Filtering: Segmenting customers

Filtering data allows the responses of different sectors of customer to be assessed. Ultimately this is powerful information, which highlights specific needs and concerns of sectors and sub sectors of customers.

Opinionmeter International, Ltd. 1-888-OPMETER



Trend Analysis

Filtering: Segmenting Customers

Unlimited Cross Tabulation Filtering

Variations During a Day

Relative Local Performance

Opinionmeter International, Ltd. 1-888-OPMETER



Interesting Facts about Opinionmeter

  • Founded in 1970 by Bob Strickland
  • Awarded patent for first automated survey kiosk
  • First software was called Opinion Analyzer
  • Migrated to PC, Web, standard hardware platforms when introduced
  • Opinion Analyzer renamed SurveyManager in late 1990s
  • Focus moved to software development for maximum device independence in
  • 2005
  • Opinionmeter continues evolving using state-of-the-art technology

Opinionmeter International, Ltd. 1-888-OPMETER