
Ondemand • Small but perfectly formed high value viewer • TV • The bulk of the audience, wider demographic profile
TV Mass audience with multiple facets Ondemand Female, higher income, younger, European & Metro
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012
Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012