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An Ondemand Viewer vs a TV Viewer How are they different? PowerPoint Presentation
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An Ondemand Viewer vs a TV Viewer How are they different?

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An Ondemand Viewer vs a TV Viewer How are they different?

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An Ondemand Viewer vs a TV Viewer How are they different?

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  1. An Ondemand Viewer vs a TV ViewerHow are they different?

  2. Ondemand • Small but perfectly formed high value viewer • TV • The bulk of the audience, wider demographic profile

  3. TV Mass audience with multiple facets Ondemand Female, higher income, younger, European & Metro

  4. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  5. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  6. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  7. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  8. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  9. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012

  10. Source: Nielsen Net Ratings (Market Intelligence) & Nielsen TAM 16-22 July 2012