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A New Approach for New Business?

A New Approach for New Business?. September 7th 2010. If it was a new product, you’d never launch it. How would you rate its efficiency?. %. 38%. 29%. 21%. 8%. There’s plenty of room for improvement. Is there a need for a new type of pitch process?. The books don’t balance. client pays

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A New Approach for New Business?

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  1. A New Approach for New Business? September 7th 2010

  2. If it was a new product, you’d never launch it How would you rate its efficiency? % 38% 29% 21% 8%

  3. There’s plenty of room for improvement Is there a need for a new type of pitch process?

  4. The books don’t balance client pays from £0 to £10k agency costs from £50k to £150k

  5. And the options aren’t significantly better PIAD 2 week pitch

  6. As the majority still revert to preferring existing process Does the traditional pitch continue to be optimum route?

  7. But there are a few clues... Could a cap be placed on: Time Length - 4 wk pitch - clear/fixed end print Scope • Project pitches Spend • Cap on agency spend • Clients to pay into pitch fund

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