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Outdoor works for… Motor brands

Outdoor works for… Motor brands. Cars are important status symbol for the OOH audience . Heavy OOH Definitely / Tend to agree with…. “ I like to drive fast” (125) “I like innovative cars” (119) “My car should catch people’s attention” (116)

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Outdoor works for… Motor brands

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  1. Outdoor works for…Motorbrands

  2. Cars are important status symbol for the OOH audience Heavy OOH Definitely / Tend to agree with…. “ I like to drive fast” (125) “I like innovative cars” (119) “My car should catch people’s attention” (116) “You can judge a person by the car they drive” (112) “I like driving” (110) “My car should express my personality” (109) Source: TGI 2013/CBS Top Indexing Lifestyle statements (DA/TA)

  3. OOH-exposed people are more likelyto act on adsThose seeing OOH ads are more likely to learn about companies or products they’ve seen advertised, but people in the market for cars and motorbikes are even more likely to do so Across all products People in the market for cars/bikes

  4. People in the market for cars/bikes are more likely to have bought because of OOHOne third of the population have bought a product or signed up to a new service as a consequence of seeing some outdoor advertising, but this is much greater among those in the market for cars/bikes at 60% Across all products People in the market for vehicles

  5. Be on the road 24 / 7 • Advertise where the product is in use

  6. Drivers are checking out cars • We’ve all done it. Drivers’ mindsets are all about cars and driving • It’s the perfect context for you to showcase their next car

  7. Outdoor is the most visual medium, driving brand recall and desire • Outdoor puts your marque and model out there, in full view and super scale • Establishing a strong visual image is important for all brands, and particularly for motors

  8. Reach the people you want to reach: drivers are the most exposed to Outdoor • The more people drive, the more exposed they are to outdoor advertising • Outdoor is the most efficient medium at reaching heavy drivers, since they are on the road more frequently

  9. Outdoor media is intercept media • Outdoor media is unmissable, can’t be turned off or switched over • It cuts through to your consciousness at just the right times and places, i.e. on the road

  10. Outdoor audience buys more and more expensive cars Adult 000’s Source: Exterion Media, TGI Media Neutral quintiles 2013 “Heavy” quintile is the 20% of the media audience who consume that medium most, i.e. the most typical consumer of that medium

  11. Outdoor audience are defined by time on road: more miles than other media Source: Exterion Media, TGI Media Neutral quintiles 2013 “Heavy” quintile is the 20% of the media audience who consume that medium most, i.e. the most typical consumer of that medium

  12. Word of mouth: outdoor audience most likely to influence others about cars Adult 000’s Source: Exterion Media, TGI Media Neutral quintiles 2013 “Heavy” quintile is the 20% of the media audience who consume that medium most, i.e. the most typical consumer of that medium

  13. Outdoor drives online search for cars more than TV, radio or press Note: Press and Radio were found to be insignificant within the modelling. Source: Mindshare 2010 /The Nielsen Company/ Google Insights for Search

  14. Proven effective Posters are proven effective at launching and maintaining motors brands

  15. Leading motor advertisers trust outdoor Top spending 40 motors advertisers in outdoor in 2013 (average spend £1.27m) Ford, Skoda, BMW, Fiat, Nissan, Land Rover, Peugeot, Mercedes, Benz, Toyota, Tomtom, Renault, Shell, Volkswagen, Vauxhall, Audi, Jaguar, Volvo, Lexus, Esso, Michelin Tyre, Mitsubishi Motors, Hertz, Chevrolet , Colt, Citroen, Chrysler, Psa Peugeot Citroen, Honda, Suzuki, Kwik Fit, Alfa Romeo, Cargiant, Infiniti, Avis, Hyundai, Car Shop (Downham Market), Europcar, Maserati, Motorpoint Of Derby, Car2go Source: Nielsen Media Research

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