“…helping our customers succeed together.”

1. “…helping our customers succeed together.” LCDR Michael Whitecar, MSC, USNR LT Joseph Lawrence, MSC, USN LT Marc Young, MSC, USN

2. WARNING: Naval Medicine Online (NMO) may cause you to think differently and out of the box. The NMO team assumes no risk for how you react or behave after this presentation.

3. Vision “…to be the Yahoo! of Naval Medicine”

4. Mission Naval Medicine Online (NMO) will provide value to our people of Naval Medicine and its beneficiaries of our services medical and business-based Internet services and information; opportunities for peer-to-peer discovery and development; and a repository of authoritative and qualitative data driven web services.

5. Naval Medicine Online • …is Naval Medicine’s new online presence reaching out to it’s customers including over 2.6 million beneficiaries. • …aggregates Naval Medicine business processes into a consolidated, manageable, and tailored solution. • …is an effective way to aggregate information from several different sources into one convenient location. • …establishes a central point of access to existing key business information and applications, as well as bringing people, processes, and content together into a collaborative environment. • …provides productive, self-service tools for publishing information to improve clinical business agility through streamlining the complexity of user interfaces, business processes, and content management.

6. Who are our customers? • NAVAL MEDICINE: Represented by the doctors, providers, nurses, hospital corpsman, and administrators serving under both active duty Naval and Marine corps personnel, government employees, and foreign national serving us overseas. • THE WAR FIGHTER: This includes our active and reserve sailors, soldiers, and marines onboard ships and commands around the world. • THE WAR FIGHTER’S FAMILIES: We support over 2.6 million beneficiaries • PARTNERSHIPS: This includes our sister services, government agencies (TMA, MHS), commercial services (Gartner, Health Advisory Board), and other IT initiatives. • RETIREES: We must ensure that those who have served us in the past are not forgotten. • TAX PAYER: ALL OF US. Our tax payers have the right to know when their money is being spent on.

7. A new way of thinking

8. Culture change required

9. What about the others? ForceNet Naval Medicine Business NMO TOL NKO Patient Care Career Planning Integration

10. Key Command List with MapQuest integration Event Calendar with web page design and registration services Search Naval Medicine claimancy using integrated Google search engine.* Naval Medicine White Pages with Distribution Lists Create custom and group tool kits Collaborate with others using File Cabinets and Online Forums Create public and private online surveys Host your own command web site Manage Projects Create Metric Dashboards Conduct online GMT Just to name a few…

11. What do you want to do?

12. Our Strategy AS SEEN ON TV • FOCUS ON EARLY ADOPTERS: These people discover things on their own, they seek opportunities and try to make things work. We need to capitalize on this as their successes using NMO will be shared with others. • USE PROGRAM OF RECORD: Program of Record systems or applications provide authoritative data and services and maintain their own funding line. We can reduce risk, reduce costs, and ensure data accuracy by leveraging on systems already built. • THINK LIKE A BUSINESS: Yahoo!, eBay, and Amazon. COM are all successful because they know who their customers are and they have a bottom line. Orbitz.COM and Marriott. COM provide a service of booking airline flights and hotel rooms within 30 seconds of using their site. Why? Because they are a business and they think like a business. We must do the same! • FASTER, BETTER, AND CHEAPER: We build our services like Dell builds computers. We must build and reuse independent components to quickly assemble new business processes. • FREEDOM TO CHOOSE AND USE: Our customers have choices. If their choices are limited or controlled, they will go somewhere else. There are Early Adopters because they are free to choose and use. • CAPTURE THE EXPERIENCE: There is a sense of gratification when we are able to satisfactorily conduct business over the web. We must capture that experience and share it with others. • PROVIDE ONE FOCUS: Naval Medicine, like other organizations, is large and complex. Our customers are faced with unmanaged information and services. We need to eliminate and/or reduce the existence web infrastructures to one focus. Naval Medicine needs one location that will direct our customers to their needs. • INSTITUTIONALIZE: NMO is more than a “great” web site…it is a service that must be integrated into existing infrastructures and services. Using Outlook Today as an example, would be a great place to add search and MedNews services.

13. Marketing Strategy Moore’s idea diffusion curve shows how a successful business innovation moves – from left to right – and affects ever more consumers until it finally reaches everyone. The x-axis, along the bottom, shows the different groups an idea encounters over time, while the y-axis shows how many people are in group. Early & Late Majority Innovators Early Adopters Laggards OUR FOCUS: Early Adopters discover things on their own, they seek opportunities and try to make things work. We need to capitalize on this as their successes using NMO will be shared with others.

14. Road Maps Provide Medical and Business-Based Internet Services and Information Oct Nov Dec Initial value provided by NMO through channels of services and informative market-driven information PHASE I 03 Enable Opportunities for Peer-to-Peer Discovery and Development Jan Feb Mar Automatically discover new information and connect people. Provide common development environment. PHASE II Provide a Repository of Authoritative and Qualitative Data Driven Web Services 04 Apr May Jun Provide data feeds to other portals, systems or initiatives using XML web services. PHASE III

15. Provide Business-Based Internet Services and Information Phase I Home Page and My NMO Command Services GMT Web Hosting Surveys Dashboards Key Command List Medical Readiness MS Office Applications and Desktop Calendar Command Check In Project Management More… Personalized/Predefined Toolkits Command Services Search Engines Bookmarks Naval Medicine PAO/MedNews Feeds White Pages News Flash Weather More…

16. Enable Peer-to-Peer Discovery and Development Phase II NMO PRODUCTION NMO DEVELOPMENT MULTI-WEB LANGUAGE SUPPORT COMMAND SERVICES COMMON WEB-SERVICES (API) SUPPORT • Capitalize on “skunk work” value • Develop services from virtually anywhere • Share a common API using web services • Develop services using a variety of web programming languages (ASP,ColdFusion,JSP,Perl) PERSONALIZED/ PREDEFINED TOOLKITS REAL TIME ONLINE PROGRAMMING ENVIRONMENT Business Rules MTF MTF MTF DTF

17. Enable Peer-to-PeerDiscovery and Development Phase II Public Email, Documents, Discussions, Internet Web Sites DATA INFORMATION CREATED PPD 6 Step Repeating Cycle 1 SEARCH CATALOGED Searched and Cataloged by Google CREATE NEW DIALOG 2 6 Forums, Chat, VTC, etc. Pattern Recognition Processed by Autonomy LEARNED AUTO SENSORY 3 CONNECT VIA PROXY Automatically bring sources together 5 4 PRESENTED New information presented through a variety of layers (i.e. NMO)

18. 1 1 2 2 3 3 Enable Peer-to-PeerDiscovery and Development Phase II LEGEND: 4 3 1 DATA INFORMATION CREATED First cycle nth cycle Original data PPD 6 Step Repeating Cycle Example 1 2 3 2 1 New discovery SEARCH CATALOGED 4 CREATE NEW DIALOG 2 4 6 ? LEARNED AUTO SENSORY 3 1 2 3 1 2 3 4 4 CONNECT VIA PROXY 5 Similar information New similar information 1 2 4 PRESENTED Dialog 1 2 3 Repeat cycle

19. Provide a Repository of Authoritative and Qualitative Data Driven Web Services Phase III DISCOVERY LAYER DATA LAYER PRESENTATION LAYER Naval Medicine Online Navy Knowledge Online TRICARE Online PORTALS DESCRIPTION SOAP (XML) Cell Phone PDA Blackberry NMIMC WIRELESS APPLICATIONS OS390 and Servers UDDI (Catalog) EXTERNAL DISTRIBUTED AND DISPARATE DENCAS SAMS SYSTMES AND APPLICATIONS SYSTMES AND APPLICATIONS DENCAS FORCEnet SEAPOWER 21 NMO Lite INTERFACES AND ALLIANCES MS SQL Server Outlook Excel/Word MICROSOFT OFFICE

20. Introducing NMO Tool Kits • NMO Tool Kits are customizable containers that hold a variety of NMO services in one logical group or sequence. • NMO Tool Kits are available in two flavors: • CUSTOM: These are user defined tool kits that may be tailored to your own needs. • PREDEFINED: These are the same as CUSTOM, however, the originator of the tool kit is the owner and controls what the toolkit contains and who can access it through user defined DISTRIBUTION LISTS. Additionally, invited members are unable to remove or add additional services.

21. What can I do with a tool kit? • GET ORGANIZED: NMO Tool Kits provide a great way to organize your NMO services into a convenient logical container. For example, you could have a toolkit to contain services relative to your office: NMO Dashboard (metrics), NMO iStatus (Project Management), and NMO File Cabinets (document management). • BUILD AN INTRANET: Using a NMO Predefined toolkit, you can provide access to other NMO users who fall under a specific UIC that may contain NMO services relative to your command. • CREATE A COMMUNITY OF INTEREST: Share documents, conduct online discussions (coming soon), create calendar events, or engage in a project.

22. COMMAND LEVEL Conduct online GMT Track Employee Time Provide command information Create a command web site Automate your command check-in process Track Tasks INDIVIDUAL LEVEL Track Metrics Create Surveys Receive Medical News *Collaborate in online discussions Store, retrieve, and share documents *Retrieve your individual medical readiness Share Best Business Practices Keep a calendar of events *Search Naval Medicine using our new Google search engine What services are available for a tool kit? *Release date pending

23. Are tool kits secure? • NMO Tool Kits use the same security features of NMO through Secure Socket Layer (SSL) and is currently testing Private Key Infrastructure (PKI). • NMO Tool Kits can be public or private controlled by command UICs, NMO user types, or user defined distribution lists.

24. NMO Sample Solutions

25. ENJOY! Please contact info@us.med.navy.mil if you need additional assistance. What is the next step?