Business Report. The leading Sport Company Presenter: 9331304 Stanley Hsu 9331352 Charlene Chao. Introduction. How this company constructs and their unique company value and how it succeeds to become overwhelming on the market.
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The leading Sport Company
Presenter: 9331304 Stanley Hsu
9331352 Charlene Chao
Sell sport-life-style products which are shown their spontaneity, authenticity, and individualism.
For example: cooperating with Ferrari
PUMA achieves further geographical focus through its subsidiaries, as those in Germany, USA, Hong Kong, Austria and Australia are also regional hubs
Long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sport-life-style brands
Puma’s marketing desires to develop a famous brand that defines that culture of Sport-life-style.
In 2004 PUMA opened 19 concept stores, bringing the company total to over 40 doors (including PUMA.com)
PUMA’s revenue for the fiscal year 2004 was €1,530.3 million.