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Business Report. The leading Sport Company Presenter: 9331304 Stanley Hsu 9331352 Charlene Chao. Introduction. How this company constructs and their unique company value and how it succeeds to become overwhelming on the market.

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Presentation Transcript
business report
Business Report

The leading Sport Company

Presenter: 9331304 Stanley Hsu

9331352 Charlene Chao

introduction
Introduction
  • How this company constructs and their unique company value and how it succeeds to become overwhelming on the market.
  • Provide its consumers with innovative products that successfully influences from the world of sport, lifestyle and fashion.
procedure
Procedure
  • Make a list of this report
  • Search information we need on either PUMA’s English website or PUMA’s Taiwan website
content
Content
  • Business Activity

Sell sport-life-style products which are shown their spontaneity, authenticity, and individualism.

For example: cooperating with Ferrari

content5
Content
  • Business Structure

PUMA achieves further geographical focus through its subsidiaries, as those in Germany, USA, Hong Kong, Austria and Australia are also regional hubs

content6
Content
  • The Overall Vision of PUMA

Long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sport-life-style brands

content7
Content
  • Marketing / Retail

Puma’s marketing desires to develop a famous brand that defines that culture of Sport-life-style.

I

content8
Content
  • Marketing / Retail

In 2004 PUMA opened 19 concept stores, bringing the company total to over 40 doors (including PUMA.com)

content9
Content
  • Financial Report and Sales Forecast

PUMA’s revenue for the fiscal year 2004 was €1,530.3 million.

conclusion

Conclusion

Mission

Construction

Promotion

well-known brand