Business Report. The leading Sport Company Presenter: 9331304 Stanley Hsu 9331352 Charlene Chao. Introduction. How this company constructs and their unique company value and how it succeeds to become overwhelming on the market.
The leading Sport Company
Presenter: 9331304 Stanley Hsu
9331352 Charlene Chao
Sell sport-life-style products which are shown their spontaneity, authenticity, and individualism.
For example: cooperating with Ferrari
PUMA achieves further geographical focus through its subsidiaries, as those in Germany, USA, Hong Kong, Austria and Australia are also regional hubs
Long-term oriented business plan, which was launched in 2006, is to reinforce its position as one of the leading multi-category Sport-life-style brands
Puma’s marketing desires to develop a famous brand that defines that culture of Sport-life-style.
In 2004 PUMA opened 19 concept stores, bringing the company total to over 40 doors (including PUMA.com)
PUMA’s revenue for the fiscal year 2004 was €1,530.3 million.