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Aptrix with IBM Content Manager

Aptrix with IBM Content Manager. Introduction. Objectives. During the next hour Presence Online will present: The value of Aptrix with Content Manager Who Presence Online is Positioning of Aptrix Vs. other Web Content Management Vendors

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Aptrix with IBM Content Manager

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  1. Aptrix with IBM Content Manager Introduction

  2. Objectives • During the next hour Presence Online will present: • The value of Aptrix with Content Manager • Who Presence Online is • Positioning of Aptrix Vs. other Web Content Management Vendors • How Presence Online and IBM have provided successful Aptrix Solutions to clients • Functionality of Aptrix and Value Proposition • Price Points • Sales resources and contacts available from Presence Online • Links and contacts for more information

  3. Enterprise Content Management

  4. Technical Enablement Presence On Line has integrated their Aptrix product with Content Manager 7.1 and Eip 7.1.2 The integration is bi directional meaning: • Aptrix content can be stored in Content Manager • Content Manager content can be accessed by Aptrix and repurposed through the web content publishing process

  5. IBM Content Manager & IBM EIP with WCM Tools Runtime (live web site) Publish to runtime. Authortime (site development) Links access content dynamically. Presence On Line Aptrix Exchange content store Business Applications Search Retrieve EIP Enter content into templates or provide direct links to CM, EIP. Preview. Approve. Content Manager Multiple datastores

  6. Why is a combination better than a stand alone content system ? The connection with Content Manager provides • Access Control to the object level • Increased scalability beyond traditional web file structure • Multi content reach through federated access to multiple repositories • Control and long term management of content archival • Capture techniques both at the scanning level and multimedia • Ability to manage and stream multimedia • Content foldering, versioning and annotation

  7. Market Segment and Industry Positioning

  8. Market for web content management (WCM) • Aberdeen Group estimates the global market for Web Content Management license sales will be $2.3 billion in 2002 • Gartner Group US$2.5 billion in 2002 • Meta Group US$10 billion by 2004 • The Meta Group believes because of this competitive demand that 95% of the Global2000 firms will deploy a WCM solution by 2003 • As Deloitte & Touche estimate that only 20% of the Fortune500 organizations have already implemented advanced e-commerce solutions, global demand for WCM solutions is rapidly increasing and becoming a mainstream issue • “Web Content Management is now being considered of strategic importance” – Merrill Lynch Oct 2001 • Gartner predicts 15% per annum growth

  9. What Pain Points Does Aptrix Solve ? • Information Overload – In the next 2 years more original content will be created than in all of prior human history. • Aprtrix allows the right information to get to the right people at the right time, so websites are efficient and effective. • Aptrix Content Management Solutions Solve: • Webmaster Bottleneck • Allows non technical business users control over THEIR web content • Business Rules and Workflow Allows Centralized Management of Content • Personalization targets content so it is effective • APTRIX REDUCES TCO ON WEB INITIATIVES

  10. Web Content Management is a Horizontal Application

  11. Market for web content management (WCM)

  12. Identifying opportunities • Here are some example opportunities that could leverage the Aptrix CM bundle: • Banking and Finance – Internet/Intranet projects with high-end performance requirements • Supply Chain Management – mixing transaction and content • HR Intranet, policies documents • Sales Intranets • Distributor Extranets – targeting content at different groups • Health Care Portals • Customer Service Web Applications • Agent/Broker Intranets • Co-Branding applications – one site supporting multiple brands-franchise Ops • Corporate Communications – Investor Relations

  13. IBM Aptrix Success

  14. Problem: Information Silo’s Manual Production of Web Content Solution: IBM Content Manager With Aptrix Value of Sale: $3.5 Million USD

  15. Presence has global potential: market, alliances • Aptrix Reference Story: Westpac Phase I • (excluding hardware): $5 million plus • Sales Process • Presence worked with LPS and FSS, then IGS on presales; LPS sold Aptrix & services • Service Project • Aptrix ELA, westpac.com.au, intranets • Additional Drag • WebTop project: AptrixConnect, WAS, EdgeServer, 390 or AIX, services • Project Value • Licence, services, consolidation of Domino, introduction of WebSphere to the eventual exclusion of Microsoft IIS

  16. Presence has global potential: market, alliances • Aptrix Reference Story: Safeway • Strategic win over Interwoven & Vignette alongside IBM Q4 2001, work in progress 2002 • Partner Services TBC • Aptrix Licence (25% to IBM SG) $450,000 • 3 year Hardware/Software ELA 24M • WAS, WPS, S390, AIM, DB2, RS/6000 $24.45M • Sales Process • Presence worked with IBM AIM Group on presales; AIM sold Aptrix & Licence, services under PID structure

  17. Presence has global potential: market, alliances • The unique Aptrix IBM Marketing Alliance community… • all incented to help you sell!

  18. Part 2: Aptrix Overview

  19. A leader of the global web content management market • Aptrix Multi-Platform Domino Platform Edition (DPE) version 4.0 • Aptrix Multi-Platform WebSphere Platform Edition (WPE) version 2.1 • AptrixConnect version 2.1

  20. End-to-end Web Content Management

  21. End-to-end Web Content Management

  22. Unique Aptrix/CM interoperability

  23. IBM Application Framework for e-Business • “Aptrix for WebSphere embraces the IBM Application Framework for e-Business (AFeB or the framework). Based on the open standards prescribed in the framework, Aptrix is now an open and scalable solution. It can run on all IBM and non-IBM platforms supported in the AFeB…” • IBM Technology Assessment • “…Presence Online are the only organisation to touch every IBM product set.” • Al Zollar, CEO Lotus at Lotusphere 2002 • “Aptrix on WebSphere is implemented as a component managed by WebSphere, and can be considered as a WebSphere foundation extension, integrating with IBM Content Manager and IBM Enterprise Information Portal.” • IBM Technology Assessment

  24. Strategic focus on the IBM development framework

  25. Strategic focus on the IBM development framework • The Aptrix suite works with a comprehensive array of IBM middleware technologies: • WebSphere foundation servers eg WebSphere Application Server • WebSphere foundation extensions eg Personalization Server • IBM Data management eg Content Manager & EIP, Common store, UDB family • MQSeries • Lotus Domino • Language/IDE support: • VAJava • WebSphere Studio • Domino designer

  26. Aptrix’s competitive advantage • Scalable architecture • Unique leverage of extended IBM Domino, Content Manager & WebSphere framework • Complete enterprise-wide WCM application • Unique Information Architecture methodology • Ease of use, speed of deployment and lower total cost of ownership • End-to-end solution: creation to delivery • Dynamic component architecture & content intelligence • Transaction integration • Multi-Platform – Application Servers, Operating Systems, Hardware

  27. Competitive Comparison – Leading WCM Vendors

  28. Presence’s fully-developed delivery capability • Full Development methodology, Support, Education, Globalization • Integrated Product Development (IPD) Release strategy • Support: • 24x7 maintenance & support strategy based in 3 global regions • Use of IBM Atlanta & Dublin for level 1 support • Education: • courseware, training curricula, Lotus Education, T3 Training • Documentation & Collateral • Multi- Lingual product interface and collateral • Professional Services Delivered by key CM system integrators world wide.

  29. Aptrix Pricing Scenarios Departmental Implementation – less than 200 users 100-150k including services and support Mid Level Implementation – Up to 4,000 users 300-400k including services and support Enterprise Level Implementation – >15,000 users 500k-1million+ including services and support Contact Presence for specific pricing

  30. Sales Assistance Available from POL • Qualify Budget and Project – Client is evaluating WCM • POL will do online demonstration • POL will provide answers to RFP’s • POL will generate pricing and proposals • POL provides assistance with technical validation of solution

  31. Resources • Check out the site: www.aptrix.com • Download & use the demos • Product demos (Flashcams) • Demo databases: MetaOrg & MetaBank • Read the Whitepapers: • Workflow integration • Performance • AptrixConnect Contact North America Jim_Crowley@presenceusa.com National Sales Manager Presence Online 41 Montvale Ave Stoneham, MA 02180 781-438-4193 WW Contact Tim Birdsall Tim_Birdsall@presenceusa.com EMEA +44 (20) 7749 4800 tel +44 (20) 7749 4801 fax Contact Tim Birdsall Tim_Birdsall@presenceusa.com APAC +61 (0)2 9415 4900 tel +61 (0)2 9412 3053 fax

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