Few my works
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The promotion was based on emotions:
My team and I placed promotion products in the restrooms. We used mirrors and walls opposite it.
We glued costume of Viking on the mirror and the image with forest and horses on the wall. When people stand between it, they can imagine being Viking themselves. It drew attention of visitors.
There is pure air in the “Viking’s bay”. So, main idea for promotion is telling a story about super healthy air.
Our team put plastic bags with air from Forestry on shelves, on counters, ets.
Name of product: “Ecologically clean forestry air”. There was one a little note: “Adult should buy 12 000 bags by day and breath pure air or every week visit FORESTRY "VIKINGS’ BAY“.
Many customers cameup tothese unusual goods. At first they couldn't understand why supermarket sells empty blown up plastic bags. Then when they understood that it was a joke and advertising of FORESTRY people started to smile and laugh.
The information about this promotion feel Ukrainian and Russian Internet: