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Building a Guerrilla Marketing Plan

Building a Guerrilla Marketing Plan. A Winning Marketing Plan. Three vital resources: People - the most important ingredient in a successful marketing strategy. Information - the fuel that feeds the marketing engine; without it, the marketing engine sputters and stops.

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Building a Guerrilla Marketing Plan

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  1. Building a Guerrilla Marketing Plan

  2. A Winning Marketing Plan Three vital resources: • People - the most important ingredient in a successful marketing strategy. • Information - the fuel that feeds the marketing engine; without it, the marketing engine sputters and stops. • Technology - a powerful marketing weapon, but what matters most is how a company integrates technology into its overall marketing strategy.

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