University-Enterprise Cooperation Based on Innovation – Priority of the European Union

1. University-Enterprise Cooperation Based on Innovation – Priority of the European Union Prof. Andrei Szuder University Politehnica Bucharest Center for Advanced Technologies www.ctanm.pub.ro szuder@ctanm.pub.ro A.SZUDER – Prouctivity Conference- 3 of May 2007

2. The Centre for Advanced Technologieswww.ctanm.pub.ro A.SZUDER – Prouctivity Conference- 3 of May 2007

3. The Centre for Advanced Technologies • The Centre for Advanced Technologies (CTANM) is a research and training unit of the, University Politehnica of Bucharest founded for continuing and developing the achievements on a three years European project started in 1994. • Founded in 1996, CTANM has financial and functional autonomy inside UPB and is acting inside the Faculty of Engineering and Management of Technological Systems, • 10 YEARS ANIVERSARY A.SZUDER – Prouctivity Conference- 3 of May 2007

4. The Centre for Advanced Technologies • CTANM is an example of entrepreneurship inside a public University • CTANM’s funding is realised exclusively from research and training contracts. • The highest part of the CTANM financing is realised through participation in Joint European Projects (over 30 projects). • The money are invested in development of Didactic and Research Laboratories. A.SZUDER – Prouctivity Conference- 3 of May 2007

5. Expertise • Lectures in undergarduate and master degree - Logistics and Supply Chain Management • http://www.labsmn.pub.ro/academic/academic.htm • Productivity & Competivity , • Lean, Toyota System, Just in Time, • Kanban, • Foresight, • Inventory , • Benchmarking, , • ERP, SMED, Poka-Yoke, A.SZUDER – Prouctivity Conference- 3 of May 2007

6. Functionarea Sistemului Kanban La fiecare container ataşează o etichetăKanban KANBAN 7700732532-15*56 288 piese Golesc containerul si retrimit eticheta Kanban .Aceasta este bonul meu de comanda Tablou Kanban KANBAN 7700732532-15*56 288 piese Kb Kb Kb Kb Pun fiecare Kanban primitpe un tablou de ordonantare. Kanbanul este bonul de comanda FURNIZOR CLIENT A.SZUDER – Prouctivity Conference- 3 of May 2007

7. FLUXURILE IN LANTUL LOGISTIC CLIENT DEPOZIT DISTRIBUITOR & TRANSPORT FINAL CONSUMATOR DEPOZITFURNIZOR PRODUCŢIE MAGAZIN TRANSPORT Termene Fluxurile financiare Condiţii de vânzare Baremuri cantitative Asigurări pentru daune Termene de plată Discounturi Inventar Acorduri comerciale A.SZUDER – Prouctivity Conference- 3 of May 2007 AS

8. Expertise • Design and Management of European Projects • Participation in over 30 EU projects • Master degree (over 500 Students/year) • Postgraduate education degree in cooperation with the Romanian Chamber of Commerce and Industry (over 160 graduates/year) • Short term lectures • Consultancy A.SZUDER – Prouctivity Conference- 3 of May 2007

9. Design and Management of European Projects A.SZUDER – Prouctivity Conference- 3 of May 2007

10. Expertise • University-Enterprise Cooperation • European network SAIL ( Strengthening Academic-Industrial Links) • E.U. Sub commission “ Cooperation Science-Industry in Europe”. Innovating Regions of Europe • FP6 SSA Project REFORM – development of the regional Innovation and Research in Europe by foresight and mentoring. A.SZUDER – Prouctivity Conference- 3 of May 2007

11. SAIL - Strengthening Academic and Industrial LinksThematic network A.SZUDER – Prouctivity Conference- 3 of May 2007

12. INVITATION TO PARTICIPATE • E.U. FP 6 CA Project REFORM – Regional Economic RTD Policy Through Foresight & Mentoring • Study Visit Bucharest-Ilfov, Romania • 18-21 June 2007. • The WEB page of the Projecthttp://www.ctanm.pub.ro/Projects/reform/reform.htm A.SZUDER – Prouctivity Conference- 3 of May 2007

13. INVITATION TO PARTICIPATE 20 June 2007 - Project REFORM • INTERNATIONAL OPEN FORUM • Regional Innovative Development based on the cooperation between the universities, research institutes and enterprises • INTERNATIONAL WORKSHOP • Regional Technology Transfer, RTD and Innovation Promotion in cooperation with Chamber of Commerce and Industry of Bucharest . A.SZUDER – Prouctivity Conference- 3 of May 2007

14. Innovating Regions in Europe network Absorptive Capacity Follower Firms Market for Goods and Services Social & Human Capital Universities S&T Training & Education Knowledge Users Research Capacity Basic Scientific Research (Universities, Government, Laboratories) Technology & Innovation Performance Creative Firms, Applied R&D, Product / Process Development Knowledge Creators Private Sector Public Sector A.SZUDER – Prouctivity Conference- 3 of May 2007

15. Present situation • Low competitivity and productivity culture • Rather low level of co-operation between the university research and industry, and projects towards cost-effective results; • Enterprises rarely participates in developmental activitiesand have low innovative capacity. A.SZUDER – Prouctivity Conference- 3 of May 2007

16. Present situation • Companies are Commercial oriented not, Research & Development Innovation oriented = No access to European Funds • Only innovation will guarantee high revenues • Unequal territorial development= Opportunities A.SZUDER – Prouctivity Conference- 3 of May 2007

17. PROBLEM Small number of new enterprises. (3.2 time less enterprises for 1000 inhabitants in Romania than in UE). MEASURES TAKEN Start a Bussines (World Bank -Doing Bussiness 2007) 1. Canada 2. Australia 3. New Zealand 4. USA 5. Hong Kong, China 6. Ireland 7. Romania Present situation Enterprises for 1000 inhabitants A.SZUDER – Prouctivity Conference- 3 of May 2007

18. From Inventor to Entrepreneur Inventor Innovator Entrepreneur Idea Idea + Market opportunity Idea + Market opportunity + Exploiting opportunity regardless of resources currently controlled A.SZUDER – Prouctivity Conference- 3 of May 2007

19. From Entrepreneur to Manager Entrepreneur Manager Opportunity driven Resource driven A.SZUDER – Prouctivity Conference- 3 of May 2007

20. From Inventor to Entrepreneur Influencing factors that trigger innovation (The conference of a New Product Development 2002) A.SZUDER – Prouctivity Conference- 3 of May 2007

21. CONCLUSIONS • Lack of Training on Innovation, Productivity and Competitivity – take lectures on Lean,Toyota, Kaize, Kanban • Old mentalities– be open mind - why ?, look around you, economical intelligence, internet-detective, benchmarking. • Fear for unknown – if you have it constantly, if you need to be reassured every day, drop the Innovation. • Risk Analysis -do not start any project without a serious analysis. • Fear of Corruption -support a strong political party. • Fear of Bureaucracy - make friends among them. • Stakeholders – attract those who can support, take measures against those who can affect your project. • Need for partners – look for people with complementary skills • How to start Innovation ?– Think in terms of Project Management ( objectives, terms, ressources) A.SZUDER – Prouctivity Conference- 3 of May 2007

22. Creating a New Technology Enterprise Network LocalEconomy University Research Entrepreneurs Science and Technology Campus Business Incubator New Technology Start-up Company Growth Company Technology Commercialization Corporation Venture Funds A.SZUDER – Prouctivity Conference- 3 of May 2007

23. Objectives and results of the co-operation • Development and update of a higher educational system • Institution development • Development of an international network • Integration into an international network • University staff retraining • Training of trainers • Training of teachers • Student training • Student placements in enterprises • Continuing education • Creation of new training centres • Creation of new laboratories • Technology transfer • Creation of a network of training centres • Creation of consultation centres • Development of degree courses • Development of postgraduate courses • Adaptation or new curricula creation • Development of inter-disciplinarily • Staff development • Other A.SZUDER – Prouctivity Conference- 3 of May 2007

24. Types of Co-operation What type of co-operation took place between the university and the enterprise, within the frame of European projects? • Training • thesis performed by students in the enterprise • practical placements in the enterprise for students • practical placements in the enterprise for university’s staff • courses for the enterprise’s work force organised by the university • technology transfer • use of the enterprise’s equipment/software in a educational process • collaboration in applied research and development projects • information services • new curricula in universities • new subjects in the university curriculum, reflecting industrial needs • advanced programs at postgraduate level • dedicated project work for postgraduates • international co-operation • other A.SZUDER – Prouctivity Conference- 3 of May 2007

25. Types of Co-operation Formal co-operation agreements were established between the university and the enterprise? • YES • NO A.SZUDER – Prouctivity Conference- 3 of May 2007

26. Benefits of the Co-operation for University • improvement of students’ skills through mobility or placements • improvement of staff qualification • development of short courses • changes in the university curriculum • acquisition of equipment • research contracts • creation of structures for University-Enterprise co-operation • anticipating of training needs and skills • becoming comparable with West European universities • licences • other A.SZUDER – Prouctivity Conference- 3 of May 2007

27. Benefits of the Co-operation for Industry • temporary “employees” through student mobility or placements • recruitment of graduates who took part in student mobility or placements • recruitment of the university’s staff members • personnel training at universities • identifying the level of research and people's skills at universities • further co-operation with other enterprises involved in the projects • research contracts • creation of structures for University-Enterprise co-operation • licences • other A.SZUDER – Prouctivity Conference- 3 of May 2007

28. Risks of the co-operation for the university • loss of staff members, leaving to the enterprise • loss of potential PhD students, leaving to the enterprise • loss of undergraduate students • re-division of funds inside the university (more funds given to the profit-making faculties, departments) • carrying out contractual applied research instead of basic research and teaching • other A.SZUDER – Prouctivity Conference- 3 of May 2007

29. Risks of the co-operation for the industry • loss of time of the enterprise's employees supervising the students • loss of employees, leaving to larger enterprises involved in project • loss of specialised knowledge (e.g. a student after a placement in one enterprise leaves to work for another enterprise and uses the knowledge acquired during the placement) • having exaggerated objectives in relation to its own entrepreneurial capacity • other A.SZUDER – Prouctivity Conference- 3 of May 2007

30. Models for University - Enterprise Co-operation Model 1: Co-operation as future objective – U-E co-operation is established as an aim to be achieved in the future, but conditions are not yet ripe for its development. Model 2: Co-operation as one way benefit - Universities gain know-how and expertise from EU enterprises which are willing to provide a “technological window" or the university-enterprise co-operation lies in the instrumentalisation of enterprises by universities. Model 3: Co-operation as reciprocical action – Universities and enterprises are full actors and direct beneficiaries of co-operation reciprocity is a characteristic of this level of co-operation. The co-operation is driven by university initiative. Model 4: Co-operation as a strategic tool – U-E co-operation reaches is full level of efficiency. CO-opertaion becomes a strategic tool for all the partners who have integrated it into their own mission. A.SZUDER – Prouctivity Conference- 3 of May 2007

31. Models for University - Enterprise Co-operation • future objective • one way benefit • reciprocal action • strategic tool • other A.SZUDER – Prouctivity Conference- 3 of May 2007

32. Recommendations Recommendations • very much • much • little • not at all Did the policy-makers have to influence future University–Enterprise co-operation programmes? A.SZUDER – Prouctivity Conference- 3 of May 2007

33. Recommendations • yes • no Should the national policy-makers ensure the legal and statutory framework of the University–Enterprise co-operation programmes? A.SZUDER – Prouctivity Conference- 3 of May 2007

34. Recommendations • National level • Regional level • Local level Should the national policy-makers ensure the monitoring of the University–Enterprise co-operation programmes? A.SZUDER – Prouctivity Conference- 3 of May 2007

35. Recommendations What the national policy-makers should develop/support in order to facilitate the University–Enterprise co-operation programmes? A.SZUDER – Prouctivity Conference- 3 of May 2007

36. Recommendations • The development of continuing education programmes • Has promoted • Should promote • The introduction of new administrative methods • Has promoted • Should promote • The development of new university departments • Has promoted • Should promote • The development of new enterprise structures • Has promoted • Should promote • The development of technical interface centres in universities • Has promoted • Should promote What should promotethe new University–Enterprise co-operation programmes in the future? A.SZUDER – Prouctivity Conference- 3 of May 2007

37. Recommendations • The development of consulting services in universities • Has promoted • Should promote • The development of joint consulting services • Has promoted • Should promote • The creation of joint ventures university-enterprise • Has promoted • Should promote • The creation of scientific parks • Has promoted • Should promote • The creation of business incubators • Has promoted • Should promote What should promotethe new University–Enterprise co-operation programmes in the future? A.SZUDER – Prouctivity Conference- 3 of May 2007