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Social Networking Gets Social

Discover the essentials of utilizing Web 2.0 tools for nonprofit success, including audience engagement, purpose alignment, time management, and measuring effectiveness. Learn from expert insights and practical strategies to enhance social media impact.

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Social Networking Gets Social

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  1. Social Networking Gets Social With the Paul Clarke Nonprofit Resource Center

  2. What is Web 2.0? • Tools • Social Movement • Thoughts?

  3. Web 2.0 is FREE! • Think: Free as, in Kittens! Concept from Meredith Farkas at ALA Chicago’s Life After 2.0 Panel Image from http://www.flickr.com/photos/elnegro/185169520/

  4. Questions to Ask First* • Who is responsible? • Where is our audience? • What is our purpose? • How much time do we have? • How do we know what works? *adopted from Life After Library 2.0, an American Library Association Panel, Chicago, July 2009, including http://www.slideshare.net/librarianmer/life-after-20 and http://www.slideshare.net/hblowers/life-after-20-1692911

  5. Keep Asking • How does our Social Media work meet our mission? • What needs are we meeting? • What is working? What should we stop doing?

  6. Consider: Who is responsible? • Make social media part of everyone’s job • Your “Techie” Person? • What happens when they leave? Or take vacation? Get angry?

  7. Consider: Where is our audience? • Who is our audience? http://www.emarketer.com/Article.aspx?R=1007202

  8. How much time do we have? • Devote staff time for 2.0 work like all other work projects • Learn + implement: edit, create, interact • FREE≠ EFFORTLESS (OR MAGICAL)

  9. What is our purpose? • $$$$$ • Friends • Advocacy • Interaction • Messaging • Information • Guides strategy, workflow, content

  10. How do we know what works? • What do we measure? • Our Goals! • Interaction? • Feedback? • Fans? • $?

  11. www.facebook.com/nonprofits

  12. http://www.nten.org/research/2009-nonprofit-social-network-survey-reporthttp://www.nten.org/research/2009-nonprofit-social-network-survey-report

  13. http://philanthropy.com/media/audio/socialgood/socialgood.htmhttp://philanthropy.com/media/audio/socialgood/socialgood.htm

  14. Further Facebook for Nonprofits Resources Facebook Nonprofits Guide (handout) Beth’s Blog (topic: Facebook) http://beth.typepad.com/beths_blog/facebook/ http://www.nten.org/search/node/facebook

  15. Thank you! Lettie Haver, Librarian Paul Clarke Nonprofit Resource Center www.pcnrc.wordpress.com nrc@acpl.info

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