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Social Networking - PowerPoint PPT Presentation


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Social Networking. Unplugged. www.synnovatia.com. Hi there! . www.synnovatia.com. Create your social networking strategy Identity your social networking tools Learn social ‘net’ working and ‘not’ working ideas. Objectives. www.synnovatia.com. What is Social Networking ? .

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Presentation Transcript
slide1

Social Networking

Unplugged

www.synnovatia.com

slide2

Hi there!

www.synnovatia.com

slide3

Create your social networking strategy

  • Identity your social networking tools
  • Learn social ‘net’ working and ‘not’ working ideas

Objectives

www.synnovatia.com

slide5

The Marketing Continuum

One-Way Communication

www.synnovatia.com

slide6

The BIGShift

Two-Way Conversation

www.synnovatia.com

slide7

Social Networking…

Build Relationships

Listen to your clients

Engage your target audience

Lead or join in a conversation

www.synnovatia.com

slide8

Answer Questions

  • Inform Your Audience
  • Entertain
  • Motivate
  • Build Trust
  • Create Buzz
  • Bring your Brand to the BIG screen
  • Recruit Influences
  • Uncover Opportunities
  • Find New Clients
  • Service Clients
  • Gain Marketing Intelligence
  • Improve SEO

www.synnovatia.com

slide10

Common Myths

It’s for young kids

2. It’s only for social connections

3. It’s too time consuming

4. It’s too difficult to learn

5. It’s not private

www.synnovatia.com

slide11

Blog

Miniblog

Video

Photo

Audio

Social Network Sites

www.synnovatia.com

slide12

Mission

Vision

Strategy

Audience

Tactics

Offline Networking - E-newsletter – Website – Blog – Video – Media – Referral Marketing – Audio – Articles – Social Networking Sites – Photos – Miniblog – Events White Label Social Networking – Direct Mailing – Alliance /Power Partner – Signage

SMART Goal

www.synnovatia.com

slide13

Assists with decision making

Provides focus

Mission

Communicates your promise

Balances your needs with others

www.synnovatia.com

slide14

Stimulatesinnovation

Vision

Inspires action

Communicates passion

Pulls you forward

www.synnovatia.com

slide15

Strategy

Clarifies priorities

Prioritizes actions

Guides decisions

www.synnovatia.com

slide16

Audience

Understand their needs and wants

Know their topics of interest

Realize their behavior

Recognize keyword searches

www.delicious.comwww.stumbleupon.com

www.digg.comwww.technorati.com

www.synnovatia.com

slide17

Objectives

Define your achievements

www.synnovatia.com

slide18

Offline Networking - professional orgs

E-newsletter Articles

Website Signage

Direct Mailing

Alliance /Power Partner

Media – press release

Referral Marketing

Presentations

Tactics

www.synnovatia.com

slide19

Social Networking Tactics

Blog – wordpress, blogger, typepad

Miniblog – www.twitter.com

Video – www.youtube.comwww.12seconds.tv

Audio – www.blogtalkradio.com

Articles – online

Social Networking Sites – www.facebook.comwww.linkedin.comwww.myspace.comwww.plaxo.com

Photos – www.flickr.com

Miniblog – www.twitter.com

White Label Social Networking – www.ning.com

www.synnovatia.com

slide20

SMART Goals

www.synnovatia.com

slide21

Mission: growing people…and business

Vision: build the most sought after biz coach firm

  • Strategy: Position for acquisition by building brand, identity, profits and reputation

Audience: entrepreneurs and small biz owners

Tactics : Offline Networking - E-newsletter – Website – Blog – Video – Media Referral Marketing – Audio – Articles – Social Networking Sites Photos –Miniblog – Events- White Label Social Networking – Direct Mailing

Alliance /Power Partner – Signage – Print Ads

SMART Goal: sell company for $X by X

Resources: Marketing 10% - Time 25%

www.synnovatia.com

slide23

Social NetWorking …

…Social Not Working

www.synnovatia.com

slide24

1. Be Yourself

2. Be willing to share

3. Be dependable

4. Set boundaries & standards

5. Think relationship first – business second

6. Build trust – rapport – relationships - community

7. Follow the rules of networking

8. Learn & understand the basics

9. Connect your time to the bottom line

10. Decide your level of exposure

www.synnovatia.com

slide26

1. Don’t be a megaphone

2. Don’t talk at your audience

3. Don’t sell too quickly

4. Don’t spam

5. Don’t poke, send lollipops or snowbabies

6. Don’t tag people in photos without permission

7. Don’t clutter

8. Don’t be a robot

9. Don’t be a repeater

10. Don’t control the conversation

www.synnovatia.com

slide28

It’s a button.

Use it!

www.synnovatia.com

slide31

Toll Free: 800.398.6428

Email: Jackie@Synnovatia.com

Web: www.Synnovatia.com

Linkedin: www.linkedin.com/synnovatia

Bite-Size Chunks of Wisdom: www.twitter.com/synnovatia

www.synnovatia.com