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Product-Led Growth Content Marketing

Companies often miss mentioning their product in the content produced, either because they don't want to sound salesy, or simply because they aren't sure how to - which costs much-needed brand visibility & valuable conversions. This is why SaaS companies today are investing in product-led growth & content.<br><br>In this post, Narrato discusses the fundamentals of product-led content marketing & its importance in business.<br><br>Read the complete article - https://blog.narrato.io/what-is-product-led-content-marketing-and-why-you-should-care-with-examples/

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Product-Led Growth Content Marketing

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  1. narrato What is Product-Led Content Marketing and Why You Should Care? https://narrato.io/

  2. Contents 1. 2. 3. 4. 5. 6. 7. 8. What is product-led growth? What is product-led content? What is product-led storytelling? What is the role of marketing and advertising in product-led growth strategy? Where does product-led content fit in a holistic content marketing plan? How has content marketing changed with product-led growth? What are the main benefits of product-led growth marketing? Examples of SaaS companies using product-led content marketing narrato

  3. 1. What is product-led growth? A business model in which the product itself drives user acquisition, conversions, and customer retention, driving sustainable and scalable growth. narrato

  4. 2. What is product-led content? Content where the product is very skillfully woven into the narrative, not blatantly promotional or salesy like a paid ad. The product is used to demonstrate a solution or illustrate a point. Helps the audience visualize the solution and also discover that you have just the right tool for it. narrato

  5. 3. What is product-led storytelling? The art of writing discoverable stories around your product that your audience can relate to. E.g. A case study on how someone solved a problem with the product. Product-led storytelling must reflect empathy and an understanding of audience’s challenges. narrato

  6. 4. Role of content marketing in product-led growth strategy? Product-led content marketing lets the product market itself by building audience's awareness and gradually earning trust. Great opportunity to show potential customers how to use the product and demonstrate various use cases. Shows how easily a problem can be solved using the product. narrato

  7. 5. Where does product-led content fit in a holistic content marketing plan? Should not be the only focus of your content strategy, but should definitely be a primary focus area. Can be accommodated in the content marketing plan for all channels - Blogs Videos Guides Podcasts, etc. narrato

  8. 6. How has content marketing changed with product-led growth? Involvement of multiple business functions in the content process - marketing, sales, customer success, engineering, and design teams. Changes to the marketing tool stack are necessary - including more intuitive content collaboration content tools. narrato

  9. 7. What are the main benefits of product-led growth marketing? Inexpensive and impactful way of user acquisition Targets potential customers at all stages of the sales funnel Supports customer retention Leaves a lasting impression of your product on the audience’s minds narrato

  10. 8. Examples of SaaS companies using product-led content marketing HubSpot - Always sneaks in a word or two about their product in every piece of content. Ahrefs - Almost every blog post on the Ahrefs blog is a product-led piece. Slack - Includes frequent user testimonials within their content + full-blown case studies. ClickUp - A Product category on their blog that shares use cases, case studies and new features + other product-led blog posts. narrato

  11. narrato Read the full article: https://blog.narrato.io/what-is-product-led-content-marketing-and-why-you-should- care-with-examples/ https://narrato.io/

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