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Overcoming Concerns and Challenges in Adopting Enterprise 2.0 Tools and Approaches

Chapter 6 explores the principal challenges organizations face when adopting Emergent Social Software Platforms (ESSPs) within the framework of Enterprise 2.0. It addresses the common misconceptions and worries that leadership may have, such as the potential misuse of internal platforms for inappropriate behavior and the leakage of sensitive information. Additionally, it examines the factors contributing to the slow pace of ESSP adoption and highlights strategies for Internal Champions to increase user engagement and overcome traditional obstacles in the evolving digital workplace.

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Overcoming Concerns and Challenges in Adopting Enterprise 2.0 Tools and Approaches

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  1. Red Herrings and Long Hauls ChadX2andJack Chapter 6

  2. Red Herrings and Long Hauls • What Is, and Isn’t, Difficult About Adopting the New Tools and Approaches • Principal Challenges of Enterprise 2.0 • - the main obstacles to an organization’s successful deployment of Emergent Social Software Platforms. (ESSP)

  3. Red Herrings • Red Herrings are when leaders typically have a consistent set of concerns about the negative things that could happen with ESSP’s.

  4. Common Worrying Questions from Leaders • What if employees use their internal blogs to post hate speech or pornography, or to harass a coworker? • What if blogs are used to denigrate the company itself, air dirty laundry, or talk how misguided its leadership and strategy are? • If the information on these platforms really is valuable, won’t it be harvested by spies and sold to the highest bidder? • Don’t these technologies make it easier to leak secrets to the outside world? • What if unhappy customers use our community site to air grievances, and to talk loudly and often about our lousy products or Kafkaesque customer service? • What if a supplier uses our site to complain about how we never pay on time?

  5. Risks of ESSP’s • First- Inappropriate behavior and content. • Trolls • Four Factors to make this scenario unlikely • 1) intranet attribution is the norm • 2) self policing • 3) “the boss” is observing • 4) already know how to act professionally

  6. Risks of ESSP’s (contd) • Second- Inaccurate Information

  7. Other Concerns • Appearance of embarrassing information • Noncompliance

  8. Long Hauls • Internal Champions get frustrated by what they see as the slow pace of adoption within the organizations. • A key challenge is increasing the percentage of users

  9. Long Hauls cont... • Why hasn’t Enterprise 2.0 spread like wild fire? • Managers? • Technology? • Users? • Enterprise 2.0 champions are members of Generation Y

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