Radical Comms

1. Radical Comms Jack Nicholls, Mat Whitehouse, Niral Parekh, Sam Holmes, Sam Wesley. www.radicalcomms.wordpress.com @RadicalComms

2. Mobile Marketing Watch ‘Apple Already at Work on iPhone 6’ Here, we have an article regarding the speculation behind the iPhone 6, six weeks after the release of the iPhone 5s. The intended audience for this article is clearly technology and iPhone fans which is always a huge audience to be aiming for as they always want to be up to date with the latest gadgets. The audience would love the speculation of a new iPhone being launched which could potentially reel in a lot of interest. However, in terms of popularity the article doesn’t seem to have gathered too much interest due to its lack in shares via social media sites with only 17 tweets and six Facebook shares.

3. Mobile Marketing Magazine ‘Google Pre-Paid Card’ The Article I am looking at the new Google pre-paid card for the Wallet app on smart phones. This article came out on the Mobile marketing website. The article is about how the Mobile card is used and some of the drawbacks of the card so far. It is the latest innovation from Google so of course it is interesting to read about. The intended audiences are people with smartphones and who are eligible for a debit or credit card. A predicted market they have gone for would be 25-40 years. This article is interesting because it is an insight into the future technology of card payment. There has only been one tweet on Twitter about it so it is not a hugely popular story on social media.

4. Near Field Communication NFC stands for Near Field Communication. NFC is a communication technology between devices in specific our computers to a payment. The way NFC works is it communicates to our bank account from the device and allows us to make payments. This is a short-range method of a payment which is a low power wireless link evolved from radio-frequency identification (RFID). Companies have started to use this technology such as Starbucks. Samsung has started to include this technology in their mobile devices. From Samsung inserting this technology into their devices other companies have started adding this into their phones like Nokia. Apple on the other hand does not think this will be successful so they are designing a completely new service called Ibeacon.

5. Shazam Shazam is a clever smartphone app that listens and recognises songs that are being played around you. Like the song being played on the radio? Can’t quite remember the name of a song? Users can simply ‘Shazam’ the track and the song will be recorded and quickly matched up. This will then give you the option to purchase the track, making it an ideal tool for them to sell music through the free app. Users can then also save their favourite tracks, watch the music videos on YouTube, share the track with their friends and more! The clear interface and simple concept of pressing a button to ‘Shazam’ the track makes app very ideal and practical for its purpose.

6. Snapchat Snapchat is good for a more detailed conversation, when you are in the middle of texting and you see something interesting you can send an image of the thing to a friend. Some of the bad things about this app are that the snaps are that they fade away after a certain amount of time. Snap chat stories have been made so that you can have longer threads of images and videos to make a story of a journey or something you have done recently. Snap chat is an application available on all smartphones that enables the users to send images or videos across to each other and add captions and drawings on top of the images. It has been hugely successful in social media because of mainly the pace you can send and receive images from a wide range of contacts and choose where the images are going.

7. Fruit Ninja Fruit ninja is paid application on all smart phones with a free version with some of the extras excluded from the app. The app is a competitive game where the player slices through fruit and avoids bombs to collect a higher score and unlock other blades and backgrounds. It is good because it’s fun to do when you’re bored and feeling competitive against friends. There has been an app released recently that groups Fruit Ninja and Skittles together in an attempt to make Skittles more popular and this has successfully created a buzz about the confectionary.

8. Feedback / Questions? Contact Us: Twitter: @RadicalComms Facebook: RadicalComms Word Press: radicalcomms.wordpress.com