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E! Viewers Are Active Consumers on the Cutting Edge of Fashion, Technology and Entertainment.

E! VPVH Ranks among Adults & Women: A/B County Upscale Household Educated Educated & Upscale Upscale w Children Upscale Professional. A18-49 # 1 # 3 # 3 # 4 # 4 # 4. W18-49 # 5 # 4 # 3 # 4 # 5 # 2. A25-54 # 5 # 7 # 6 # 7 # 8 # 5. W25-54 # 9 # 8 # 8

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E! Viewers Are Active Consumers on the Cutting Edge of Fashion, Technology and Entertainment.

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  1. E! VPVH Ranks among Adults & Women: • A/B County • Upscale Household • Educated • Educated & Upscale • Upscale w Children • Upscale Professional • A18-49 • # 1 • # 3 • # 3 • # 4 • # 4 • # 4 • W18-49 • # 5 • # 4 • # 3 • # 4 • # 5 • # 2 • A25-54 • # 5 • # 7 • # 6 • # 7 • # 8 • # 5 • W25-54 • # 9 • # 8 • # 8 • # 8 • # 6 • # 9 FACTS & FIGURES E! Viewers Are Active Consumers on the Cutting Edge of Fashion, Technology and Entertainment. Subscribers • Over 87 Million Households • 93% Cable Plus penetration (cable & satellite technologies) • Carried in 210 DMAs • Dual Feed Network Audience • 42% live in an Upscale Household • 27% are Professional/Managerial • 62% are College Educated • 79% live in A/B counties • 92% have Internet Access • Median HHI: $65,600 • Median Age: 37 • 42% P12-34 • 35% P18-49 • 65% P18-49 • 58% A25-54 Female 55% Male 45% Source: MRI 2005 Doublebase Study. Base = A18+ Source: Nielsen Media Research; 2005 (12/27/04 – 12/25/05) Base = P2+ Total Day Highlights in Concentration Source: Nielsen Media Research; 2005 (12/27/04 – 12/25/05); Competitive set based on 65 ad-supported cable networks Upscale = HHI $75K+; Educated = 4+ years college

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