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There’s Money in the Metrics

There’s Money in the Metrics. 3 Reasons w hy you need Real User Measurements Connie Quach , Neustar David Cumberland, Shopatron. Speakers. Connie Quach Sr. Product Manager, Web Performance Management. David Cumberland Vice President of Engineering and IT. The World is Online.

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There’s Money in the Metrics

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  1. There’s Money in the Metrics • 3 Reasons why you need Real User Measurements • Connie Quach, Neustar • David Cumberland, Shopatron

  2. Speakers Connie Quach Sr. Product Manager, Web Performance Management David Cumberland Vice President of Engineering and IT

  3. The World is Online 2 Billion Users Ubiquitous broadband Uncompromising expectations Performance is differentiator AND mandate

  4. Overwhelming majority agree: Revenue at stake Risk Use 85% 73% 62% Reach potential customers Communicate with existing customers Poor online experience = lost revenue N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013

  5. A growing dependency Average 32% - Across a dozen industries - Biggest growth source Website Transactions - eCommerce % much higher of Annual Revenue N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013

  6. The revenue risk is real 45% 45% ? Up to $1 Million per hour 17% 12% $1k-$10k per hour More than $10,000 per hour Don’t Know N=376 Neustar Web Performance Research Study, May 2013

  7. Real User Measurements How we got here Why they matter Collect : Correlate : Commit

  8. Collect • Collecting baseline and real time information • Baseline requirements • Foundational • Repeatable control • Representative of infrastructure • Real User Experience • Know the experience of every user • Act on problem information in real time • Improve against competitive websites • Necessities at work

  9. Correlate • Essential to interpret ALL data • Filling in all the piece for a clear picture • Relationship of data is vital • View baseline AND real user • Hone in on “first causes” • Take correct action • Understanding the “How To’s” • Targeted improvement areas • Measurable impact • Ongoing testing and management

  10. Commit ✓ • Gaining confidence from consistent practices • Meeting service level agreements (SLAs) • Commit to business objectives • Confidence must be built • Proper diagnosis • Fast time to resolution • Demonstrable ability to meet targets • Stepping into the business • Transparency to customer expectations • Service level assurance • Meeting growth objectives

  11. How Shopatron gets it done Load Testing

  12. Advice and Lessons

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