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Social Media Networking: A fad or an essential career tool. CDAA | Brisbane | 3 March 2010. Jenni Proctor | Career Clarity Networking. Essential career tool always It used to be …..“It’s not what you know, it’s who you know .”

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social media networking a fad or an essential career tool

Social Media Networking: A fad or an essential career tool

CDAA | Brisbane | 3 March 2010

Jenni Proctor | Career Clarity

  • Essential career tool always
  • It used to be …..“It’s not what you know, it’s who you know.”
  • Now it is more……”It’s not what you know, it’s who knows that you know it”
networking a new dimension
Networking – A new dimension
  • “It’s not what you know, it’s who knows that you know about it.”


  • Mainly social for most people
  • Can ask anyone to be your friend
  • News Sharing – Status, New babies, Holidays, Parties, Photos


  • Heavily used by small business
  • Fan pages and groups to share specific information
  • News Sharing – Workshops, Products
  • Meetup groups – networking events

<A way of communicating to many using only 140 characters Used a lot by celebs and business US trend to advertise jobs through Twitter >

  • That’s 138 characters!
  • Headline pointing to your website or article
  • Expand your job or business network
  • Can search on daily basis – find out what jobs are coming up
  • Expert status
linked in
Linked In
  • More professionally oriented
  • Can’t just link with anyone
  • Interest groups
  • Resume uploaded
  • research people, companies, groups
social networking in australia
Social networking in Australia

August, 2009 - ComScore

  • 70% of internet users visited social networking websites in 2009
  • Nearly 9 million Australians visited a social networking site in June, 2009
  • Only 29% in 2008

Popularity Worldwide:

Facebook followed by MySpace, Windows Live, Bebo and Twitter.

  • Facebook- 6 million visitors and growing 95 % from the previous year.
  • MySpace Sites -3.5 million visitors, up 5 %
  • Windows Live Profile with nearly 2 million visitors.
  • Twitter witnessed the most substantial growth, surging to 8,000,000 visitors in June, 2009
  • Orkutalso achieved significant growth, up 607 percent.
  • Talent Bar and yworld are upcoming sites.
linked in1
Linked In
  • World’s largest professional network
  • 48 million members and growing
  • 875,000 members in Australia
  • Over 1,000 companies using LinkedIn Talent Advantage to hire employees.
  • Telcos and banks are most likely to take advantage of the business network site
  • Telstra, IBM, Optus, National Australia Bank and ANZ listed as the top five companies in Australia with the most employees on LinkedIn.
  • Top five positions for Australians on LinkedIn include: business owner, director, manager, consultant and project manager.
  • Industries - information technology and services industry, financial services, computer software, telecommunications, marketing and advertising, accounting, education management, human resources, banking and management consulting.


linked in advantages
Linked In Advantages
  • Preferred option for professional networking
  • Network - Informational interviews
  • Integrates blog posts and Twitter
  • Can join groups to show expertise and interest
  • Can submit articles to showcase expertise and link to website
  • Can be useful for researching companies and individuals
the age
The Age….

Is Social Media Networking helpful in finding a new job?

  • 14% some contact
  • 7% “My career profile is available for public view.”
social networking freedoms
Social Networking Freedoms

In 2003 – 2004, Social Media was BLOCKED

Traditional companies

  • Problems with Workplace Internet Leisure Browsing

Contemporary companies want someone who

  • Can promote their brand
  • Can acquire new business
  • Social personality usually uses social media!
advertisers take it seriously
Advertisers take it seriously

Ciaran Norris, head of social media at the WPP agency Mindshare, says:

“Last year was definitely a tipping-point for social media. Advertisers can now see it’s not just for kids, it’s not just for geeks – that was the worry before. More clients are asking about what we can do in social media..”

Evening Standard, London, 25th January, 2010

world of work
World of work
  • Globalisation
  • Economic changes
  • Flexible labour practices
  • Information technology
  • New techniques
  • New practices
  • New strategies
  • New approaches
what career practitioners need to know
What career practitioners need to know
  • Impacts on job seekers
  • What we need to tell our clients
  • Professional practice
  • The use of social media within our profession
1 impacts on job seekers
1. Impacts on job seekers
  • Employers use search engines and social media to evaluate clients
  • Internet content = new or lost opportunities
  • New opportunities – market skills, establish contacts, promote themself
  • Lost opportunities –photos, comments
  • Blurred boundaries between public & private
  • Privacy being tightened on Facebook
2 what we need to tell our clients
2. What we need to tell our clients
  • Be aware, not naïve
  • Be consistent
  • Be respectful
  • Update regularly
questions for clients
Questions for clients
  • Their use of Social Media
  • Their level of privacy
  • Anything on site that is private information
  • Their level of awareness about privacy
  • Their “exposure” – How would you feel if your employer or prospective employer looked at your site? Help or hinder your prospects?
  • Keeping up to date with changes on a site
profile savvy
Profile Savvy
  • Be consistently branded
  • How often is it updated?
  • Is the information consistent with your resume?
  • Professional or social profile?
  • Shorts and thongs or business suit?
  • Skills, accomplishments, passions, professional interests – Are they visible anywhere?
  • Risk minimisation
same advice different context
Same Advice, Different Context
  • Present yourself well in applications and interviews
  • Present yourself in a good light to potential employers
  • Look, act and sound as if you would be a good employee
  • Utilise your network well
  • Manage your online profile carefully
  • Maintain consistency of your personal brand
  • Does an online search make you seem employable?
  • Utilise your online and offline networks

Until about 2009


3 professional practice
3. Professional Practice
  • Are you networking online?
  • Are you learning from others online?
  • Are you using social media to promote your own professional interests or business?
  • Are you helping your clients to use social networking to their advantage?
4 social media with our profession
4. Social media with our profession

Best example I have seen:

Career Success Radio –

Keith Keller and Annemarie Cross

  • Weekly broadcasts
  • International
  • Highly visible on main social media sites
  • Creating links with many career development organisations and individuals internationally

other sites to explore
Other sites to explore
  • Talent Bar
  • Yworld
  • Global Career Coaching Alliance
  • Yahoo Groups – Career coaches
our challenge
Our challenge
  • To be Career Development Practitioners of the current times, relevant to all generations and aware of the main modes of communication that people are using………
  • Therefore Social Networking is an essential contemporary career development tool.

Contact: Jenni Proctor

Career Clarity