Social Media Networking. Implications for Healthcare Recruiting. Presented By Steven Jacobs, FASPR Kaweah Delta Medical Center. SOCIAL MEDIA DEFINED. The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. -Wikipedia
Implications for Healthcare Recruiting
Steven Jacobs, FASPR
Kaweah Delta Medical Center
With over 120,000 community members, Sermo is revolutionizing the way physicians collaborate across the United States.
Sermo is the largest online physician community in the US. It’s where practicing US physicians—spanning 68 specialties and all 50 states—collaborate on difficult cases and exchange observations about drugs, devices and clinical issues. And find potentially life-saving insights that have yet to be announced by conventional media sources.
Sermo is a real-time meeting place where physicians get help with everything from patient care to practice management. They’ve described it as “therapeutic,” a “virtual water cooler” and “vital to my everyday practice.”
Medscape from WebMD offers specialists, primary care physicians, and other health professionals the Web's most robust and integrated medical information and educational tools. After a simple, 1-time, free registration, Medscape from WebMD automatically delivers to you a personalized specialty site that best fits your registration profile.
Some of the key features of Medscape from WebMD are:
Original, professional medical content, including review articles, journal commentary, expert columns, patient education articles, book reviews, and more;
Conference Coverage: Thought leaders summarize key data and presentations from major medical meetings;
The Internet's first primary-source medical journal, The Medscape from WebMD Journal of Medicine;
Selected daily professional medical news in your specialty from Reuters, Medscape Medical News, and medical news journal publishers;
Physician Optimized MEDLINE;
Free subscription to Medscape's MedPulse, a weekly email newsletter that highlights what's new in your specialty on Medscape from WebMD;
More than 125 medical journals and textbooks;
Business, financial, managed care, and medical practice information;
Customer Service: Contact point for our customers, catch problems early.
Community Outreach: The people in our physical community are on these sites.
Patient Education: Natural extension of efforts to reach & teach.
Public Relations: The media is there looking for stories & sources.
Crisis Communications: Take control of the message, and keep community updated in real-time.
KEY INGREDIENTS TO USING SOCIAL
Brand management is the application of marketing techniques to a specific product, product line, service line, or brand. It seeks to increase a product's or service’s perceived value to the customer and thereby increase brand franchise and brand equity. Marketers see a brand as an implied promise that the level of quality people have come to expect from a brand will continue with future purchases of the same product or service.
STARTED AUGUST 23, 2009
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