Social Networking/Media Binaya Guragain, Program Coordinator, Equal Access
SOCIETY & MEDIA • SOCIETY: • The totality of social relationships among humans. • A group of humans broadly distinguished from other groups by mutual interests, participation in characteristic relationships, shared institutions, and a common culture. • The institutions and culture of a distinct self-perpetuating group. • An organization or association of persons engaged in a common profession, activity, or interest • MEDIA; • In general, "media" refers to various means of communication. For example, television, radio, and the newspaper are different types of media. The term can also be used as a collective noun for the press or news reporting agencies. In the computer world, "media" is also used as a collective noun, but refers to different types of data storage options- -http://www.iwebtool.com/what_is_media.html
SOCIAL NETWORKINGThe way the 21st century communicates today • Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. • social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. • Websites are known as social sites. • Members share common interests in hobbies, religion, or politics. • Social networking websites usually have open memberships
Social Media /New Media • Social Media: The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue - http://en.wikipedia.org/wiki/Social_media • New Media: A generic term for the many different forms of electronic communication that are made possible through the use of computer technology. New media includes: • Web sites • Streaming audio and video • Chat rooms • E-mail • Online communities • Web advertising • DVD and CD-ROM media • Virtual reality environments • Integration of digital data with the telephone, such as internet telephony • Digital cameras • Mobile
Characteristics of New/Social Media • Possibility of on-demand access to content any time, anywhere, on any digital device, • Interactive user feedback, • Creative participation, • Community formation around the media content • No Gate keeping, • Inexpensive, • User Generated Content, • Real time content production, • Democratization of the creation, publishing, distribution and consumption of media content.
Distinguish btwn 'Old' and 'New/Social media' • Reach - Traditional media use a centralized framework for organization, production, and dissemination, whereas social media are more decentralized, less hierarchical, and distinguished by multiple points of production and utility. • Accessibility - the means of production for 'Old 'media are typically government and/or privately owned; social media tools are generally available to the public at little or no cost. • Usability - Old media requires specialized skills and training. Social media production does not require specialized skills and training, or requires only modest reinterpretation of existing skills. • Immediacy - Traditional media can be long (days, weeks, or even months) compared to social media. • Permanence - Old media, once created, cannot be altered, whereas social media can be altered almost instantaneously by comments or editing
Popular Types of Social Media • Blogs - WordPress.com, Blogger.com • Social Networking Sites -Facebook, MySpace, • Microblogging –Twitter • Social Q&A –Answers.com, Yahoo! Answers • Video Sharing — YouTube, Vimeo • Photo Sharing —Flicker, PhotoBucket, Picasa • Social Search — Google, Yahoo! • Professional Networks - LinkedIn, Plaxo • Presentation-sharing Sites — SlideShare • Content-driven Communities — Wikipedia. • Product-based Communities — EBay and Amazon.com.
Why Get Involved With Online Social Networking? Because That is; • Our Home on the Web • Blogging, letting your friends and family know what you are up to, sharing photos, creating group, networks • Good For Friends and Family • Keep in touch, share information, photographs, plan reunions, getogether, (www.myfamily.com) • Good For Business • Jobs and business opportunities, Social Media Marketing • Good For Having Fun • Listening, Watching, Facebooking, Twittering, Gaming, Sports and many more. • Good for Society Development • Virtually possible to plan and implantation of social development programs, voting, vasue, advocacy, dialogue and democracy.
Challenges of Social Media/Networking • Data Theft • Virus • Online predator • Difficult to make a clear judgment • Security - Personal & Institutional • Defaming others • Accuracy, Balance & Credibility of information/content • Technical know how • Content, Connectivity and language
Social Networking is The way the 21st century communicates today How are you going to use me?
TRADITIONAL MEDIA & NEW MEDIA? compete or complement? A simple Google search results in 899 documents with the keyword phrase 'death of print', 368 with 'death of television' and, 4360 with 'death of radio'. An Nguyen, Mark Western (2005) death of old media in the face with new communication technologies?
TRADITIONAL MEDIA & NEW MEDIA? compete or complement? • User-centred approach • People use different media to satisfy their needs; • Each media has it's distintive features to serve differnt humam interst; • So they complements satisfying diverse-needs; • Therefore, from a user-centred point, even if people have to reduce some of their time and financial resources spent on the old after adopting the new, they do not necessarily abandon the former; • The more people use the Internet for news and information, the more they use other media, especially those that are more information-intensive. (2003, Australia)
TRADITIONAL MEDIA & NEW MEDIA? compete or complement? medium-centred perspective, Most studies of media competition have been based on the medium-centred perspective, which assumes that different media serve the same functions for users so that new media will eventually drive old media out of existence (McCombs 1972)
TRADITIONAL MEDIA & NEW MEDIA? compete or complement? • How can we use New Media? • FACE BOOK Page • Twitter Page • YouTube Page • Web Sites • Interactivity • Creative use • Promotion • Marketing • Wider circulation
NEW MEDIA, PROFESSIONAL STANDARD AND MEDIA SECURITY
Introduction • Site Name : (www.mediamanch.net) • Objective; • improving media professionalism, media standards, safety and security of media workers through online interactivity • How? • blog & forum posting • photo, audio & video uploading • SMS alerts to 7171 • VOICE alerts to 1660010456
Use Of Toll Free SMS System: (no character limit) • Type mm type your message then send to 7171. • Type help type your message then send to 7171. • Type news type your message then send to 7171. • Type rp type your report then send to 7171. • Type naya type your message for Radio Program then send to 7171.
Use Of Toll Free Voice Number (IVR System) First dial 16600100456 then you can hear interactive voice message and press 1 or 2 or 3 as per the need and record your voice after the ‘beep’. (Users telephone number will not disclose in website.)
SMS Referral System/Legal Support Number/Close Group Number- Frontline SMS System For legal support we will distribute some closed group sms/phone number to the respective legal team and our regional team.
USHAHIDI/ Crowd Map/ Geographic Information System • This system will pin point the concurrent incident in Crowd Map on the site.
Major Sections in the Site: • BLOG POSTS-Members Blog Posts • FORUM-Discussion Forum • PHOTOS-Photos shared by members • VIDEOS-Videos shared by videos • EVENTS-Recent happening events • UNICODE-Roman TO Nepali Unicode • CROWD MAP-Alert from maps • MEMBERS-Users of Media Manch • LATEST ACTIVITY-Recent activities happening in site • REGIONAL PAGE-Region wise group events • FOLLOW US-Connecting to other social networking sites • BADGES-Customization of member’s page
Toll-free Voice Number- (16600100456) • Toll-free SMS Number- (7171) • Close-Group Mobile Number- 9851132567 • Priority Email & SMS Alert System