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WHY EMAIL MARKETING IS YOUR BFF

WHY EMAIL MARKETING IS YOUR BFF. 16 years’ experience leading digital marketing projects and strategy Clients include; Vodafone, Sage, Dell, Flow Caribbean and Sainsbury’s. 10 years experience teaching and supporting students with marketing qualifications

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WHY EMAIL MARKETING IS YOUR BFF

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  1. WHY EMAIL MARKETING IS YOUR BFF

  2. 16 years’ experience leading digital marketing projects and strategy Clients include; Vodafone, Sage, Dell, Flow Caribbean and Sainsbury’s. 10 years experience teaching and supporting students with marketing qualifications Course and training programme development About Me www.oxfordcollegeofmarketing.com

  3. About Oxford College of Marketing 20 years’ experience in delivering marketing, digital marketing, sales and project management courses. Deliver qualifications from CIM, ISM, APS, APM as well as our own accredited qualifications. Over 2,000 students per year study with us – gaining 95%+ pass rates. 19 global study centres and extensive online learning platform. www.oxfordcollegeofmarketing.com

  4. Email Is Not Dead… 912,909 legitimate emails are sent every second, or 3,286,473,696 legitimate emails per hour 83% of consumers say email is their preferred method of brand communication (Facebook is second with 38%) There are over 6.69 billion email accounts globally – and predicted to reach 7.91 billion by 2022 Radicati Group, 2018 Internetlivestats, 2019 EmailMonday, 2018 www.oxfordcollegeofmarketing.com

  5. …And Can Drive Significant ROI The average return for email marketing is $38 for every dollar invested, Or an ROI of 3800% Salesforce, 2018 www.oxfordcollegeofmarketing.com

  6. Getting The Basics Right… Creative Relevance Incentive Timing Integration Copy Attributes Landing pages …Is CRITICAL www.oxfordcollegeofmarketing.com

  7. Basic Email Creative Logo/Company name Images and Copy Call to action Social sharing buttons Footer – including unsubscribe link www.oxfordcollegeofmarketing.com

  8. Focused & Concise Messaging Inverted Pyramid One column Image source: Campaign Monitor www.oxfordcollegeofmarketing.com

  9. All-Image Emails Source: Topshop www.oxfordcollegeofmarketing.com

  10. Mobile Optimisation Things to consider Enlarged fonts Succinct Copy Using one column layout Touch-friendly buttons Images may not always display Image source: Campaign Monitor www.oxfordcollegeofmarketing.com

  11. Interactive Design Image source: Giphy www.oxfordcollegeofmarketing.com

  12. Relevance www.oxfordcollegeofmarketing.com

  13. Incentive - WIITFM? Image source: Campaign Monitor www.oxfordcollegeofmarketing.com

  14. It’s All In The Timing Image source: Giphy www.oxfordcollegeofmarketing.com

  15. Integration www.oxfordcollegeofmarketing.com

  16. Copy Writing: Nailing The First Paragraph Summaries Key Benefits Other points includes with decrease importance Call to action Image source: Campaign Monitor www.oxfordcollegeofmarketing.com

  17. Email Attributes: From & Subject Lines • Subject lines should be: • Short, snappy and 50 characters or less • Convince the subscriber to open • Create a sense of urgency • Not over use capitalisation • Be topical and timely • Be tested regularly Image source: Clickz.com www.oxfordcollegeofmarketing.com

  18. Email Attributes: Preheader Text Image source: Marketing Sherpa www.oxfordcollegeofmarketing.com

  19. Email Attributes: Rendering Image source: Litmus www.oxfordcollegeofmarketing.com

  20. Email Reader Share 2019 Emailmarketshare.com www.oxfordcollegeofmarketing.com

  21. Landing Pages Image source: Email Monks www.oxfordcollegeofmarketing.com

  22. Thank You OxfordCollegeofMarketing @Oxcom_marketing oxford-college-of-marketing www.oxfordcollegeofmarketing.com

  23. Oxford College of Marketing is a leading marketing college delivering outstanding practical marketing courses.  Providing more locations than any other study centre in the UK and globally through our international partners.   www.oxfordcollegeofmarketing.com

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