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<br>SMM is crucial for businesses as it increases brand awareness, enhances customer engagement, enables targeted advertising, provides cost-effectiveness, offers real-time feedback, drives website traffic, fosters competitive advantage, and provides valuable insights.
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SOCIAL MEDIA MARKETING TRAINING COURSE www.mohalischoolofdigitalmarekting.com
Topics : ● ● ● ● ● ● Introduction of SMM Importance of SMM in Today’s World Social Media Platforms Advantages & Disadvantages Strategy Creation Advertising and Influencers Marketing www.mohalischoolofdigitalmarekting.com
INTRODUCTION OF SMM Social media marketing utilizes social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. It involves publishing great content, listening to and engaging your followers, running social media advertisements, and analyzing results to refine your strategy. www.mohalischoolofdigitalmarekting.com
Importance of SMM in Today’s World The importance of Social Media Marketing (SMM) in today's world cannot be overstated. Here's why: Audience Reach: Social media platforms have billions of active users worldwide, providing businesses with unparalleled access to potential customers. Brand Awareness: SMM allows businesses to increase their brand visibility and reach a wider audience through engaging content and interactions. www.mohalischoolofdigitalmarekting.com
Customer Engagement: Social media provides a direct channel for businesses to engage with their audience, build relationships, and address customer inquiries or concerns in real-time. Targeted Advertising: SMM platforms offer advanced targeting options, allowing businesses to reach specific demographics, interests, and behaviors with their advertising campaigns. www.mohalischoolofdigitalmarekting.com
Social Media Platforms ● Facebook : 2B Monthly Active User ● Instagram : 1B Monthly Active User ● X : 300M Monthly Active User ● LinkedIn : 700M+ Members ● Youtube : 2B Logged-in Monthly User ● Pinterest : 400M+ Monthly Active User ● Snapchat : 200M Monthly Active User www.mohalischoolofdigitalmarekting.com
Advantages of SMM 1. Increased brand awareness 2. Enhanced customer engagement 3. Targeted advertising 4. Cost-effectiveness 5. Real-time feedback 6. Increased website traffic 7. Competitive advantage 8. Valuable insights www.mohalischoolofdigitalmarekting.com
Disadvantages of SMM 1. Time Consuming 2. Negative feedback 3. Over-dependence 4. Algorithm Changes 5. Platform Limitations 6. Privacy Concerns 7. Competition 8. Return on Investment (ROI) Uncertainty www.mohalischoolofdigitalmarekting.com
Strategy Creation Strategy creation in Social Media Marketing (SMM) involves setting clear goals, understanding the target audience, selecting appropriate platforms, planning engaging content, scheduling posts, engaging with the audience, utilizing advertising, measuring performance, and optimizing strategies for success. www.mohalischoolofdigitalmarekting.com
Advertising Social media advertising involves paid promotions on platforms like Facebook, Instagram, Twitter, LinkedIn, and others. It allows businesses to target specific demographics, interests, and behaviors with their ads, ensuring that they reach the right audience. Social media ads come in various formats, including sponsored posts, carousel ads, video ads, and Stories ads. Advertising on social media enables businesses to increase brand awareness, drive website traffic, generate leads, and boost sales through targeted campaigns. www.mohalischoolofdigitalmarekting.com
Influencer Marketing Influencer marketing involves collaborating with individuals who have a significant following and influence on social media platforms. Influencers can help businesses reach their target audience authentically and endorse products or services through sponsored content, reviews, or recommendations. Influencers come in various categories, such as celebrities, macro-influencers, micro-influencers, and nano-influencers, based on their follower count and niche. www.mohalischoolofdigitalmarekting.com
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