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Marketing Exam Review for MKTG 201 - Semester 1, 2010

Prepare for the MKTG 201 final exam with this comprehensive review provided by Sandy Bennett. Understand essential marketing concepts, including the definition of marketing and the marketing mix. Explore key topics such as the product life cycle, services, branding, pricing strategies, distribution channels, buyer behavior, and the promotion mix. Consult the separate handout for further details. Sandy is available for office hours on Mondays from 10-11 AM or Wednesdays from 1:30-2:30 PM, or by appointment. Contact via room 408 or email s.bennett@auckland.ac.nz.

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Marketing Exam Review for MKTG 201 - Semester 1, 2010

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  1. FINAL EXAM REVIEW MKTG 201 Semester 1, 2010 Sandy Bennett

  2. Contact Details Sandy Bennett Rm 408 (fourth floor) OGGB Extn 87353 s.bennett@auckland.ac.nz Office Hours: Mon 10-11 am or Wed 1.30-2.30 pm(or by appointment)

  3. Basic definitions Define “marketing”? Explain what is meant by “the Marketing mix”?

  4. Reviewing the Product Life Cycle

  5. Services and branding • See separate handout

  6. Pricing approaches

  7. Distribution

  8. Linking Buyer Behaviour & Distribution

  9. Comparing the Promotion Mix Elements

  10. Adapting the Marketing Mix across the PLC

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