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From Asia / For Asia 扬名亚洲 联系全球

From Asia / For Asia 扬名亚洲 联系全球. www . yourcompany . asia. What’s a domain name?. 3rd-Level Registrant NS Record. 2nd - Level Registrar Reseller Languages ICANN. Top-Level Registry Root ICANN WHOIS. Domain Industry -- Stakeholders. Registry (Top-Level)

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From Asia / For Asia 扬名亚洲 联系全球

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  1. From Asia / For Asia 扬名亚洲联系全球

  2. www.yourcompany.asia What’s a domain name? 3rd-Level • Registrant • NS Record 2nd - Level • Registrar • Reseller • Languages • ICANN Top-Level • Registry • Root • ICANN • WHOIS

  3. Domain Industry -- Stakeholders Registry (Top-Level) gTLD: Generic Top-Level Domain (.com/.net/.org/.asia…) ccTLD: country code Top-Level Domain (.cn/.jp/.eu…) ICANN Delegation Process Why so many? User’s choice. Competition. Are there more? Yes! Registrar (2nd-Level) Types: Retail, Wholesale, Corporate ICANN Accreditation Process Local ccTLD registrars Resellers Registrant (3rd-Level) General Users (company, event, place, blogger, etc) Secondary Market for listing and trade Domainers vs. Cybersquatters

  4. Domain Industry -- Stakeholders ICANN 15 Board Members are the decision maker U.S. Department of Commerce IANA Service Registry Fee (gTLD and ccTLD) Registrar Fee Government Three way relationships w/ ICANN and ccTLD Hands-on or -off approaches Reserved name Technology Provider For large scale registry operation For registrar platform (connecting to multiple registries) Tools for registrant

  5. Facts: Overall TLD In 2006, more than 120 Million Domains had been registered worldwide. Represents a 32% increase in registered Domains over 2005. On average over 10 Million Domains were registered every quarter in 2006. Retail tag price varies from $6 to $100 USD or more. .com and .net gTLDs together amounted to 65 Million Live websites: 63% Parked websites: 23% No websites: 14% Renewal rate: 77% (Q4, 2006) DNS queries: up from 1 billion queries a day in 2000 to 30 billion queries in 2007 ccTLDs grew by 31 percent to 43.7 Million registered Domains worldwide. .de: 10,422,702 ; .uk: 5,522,104 .eu: 2,426,722 ; .nl: 2,186,890 .cn: 1,803,393 Source: Verisign

  6. Facts: Asian ccTLD China had about 4.11 million domain names (end of 2006) 1.8 million .CN domain names; .500,000 new Domain registrations in final quarter of 2006. 1.94 million .COM domain names The 29th Olympic Games has used beijing2008.cn instead of beijing2008.com as the official website. the first time in Olympic history that a non-.com domain name has been used for the official website. Taiwan (.tw) has about 230,000 domain name (March 2007) Japan: The total number of .JP domain name registration including is 882,325 (Jan 2007) ; 34% of the JP domain names are CO.JP names. India: .in domain has reached 200,000 registrations, nearly doubling its presence in the market place since last year. 37 per cent were registered outside India. The most popular countries are India, US, and Germany, which together account for over 81 percent of registrations, followed by the United Kingdom, The Netherlands, Japan, South Korea, Canada, Switzerland and Italy. Source: CNNIC, TWNIC, JPRS, NIXI

  7. Facts: .eu A ccTLD backed up by European Union Average retail price about $20~30 euro About 30 percent of .eu domain names have been registered by private individuals while companies and organisations have acquired the rest. German users have the largest slice of the .eu cake, with over 795 000 .eu registered domain names, UK with just above 439,000 .eu domain names registered, followed by the Dutch with slightly more than 320,000 names The longest: www.thisisthelongesteuropeandomainnameallovertheworldandnowitismine.eu Source: EURid

  8. Secondary Market The secondary market broke the US$100 million mark in 2006, reaching $111,376,000 across 17,974 domain name sales according to a report by Zetetic. Average domain name resale price grew by 13 percent, from $4,954 in 2005 to $5,582 in 2006.

  9. Top Domain Name Sales

  10. Opportunities and Challenges .com Reaches Peak Level Name space too crowded, still the default / priority Register Search terms / trends becomes very popular Non - .com gTLD User perception / educational effort New TLD Who gets .movie? .shop? Do we need these? Internationalized Domain Name in TLD Change in Business Landscape Google Adsense / other affilliate programs Greater demand from brand and corporate owners Naming strategy More Asian brands in recent years Web 2.0

  11. DotAsia Organisation Membership-based, Not-for-profit Organisation incorporated in Hong Kong SAR, China First gTLD (Generic Top-Level Domain) based in Asia Milestones: First discussions: 2000 Submission of proposal (to ICANN): March 2004 Approval of ICANN: Dec 2005 Signing of Contract with ICANN: Dec 6, 2006 Sunrise (i.e. launch) of .Asia: 2007

  12. DotAsia Organisation

  13. 2007: The Sunrises in .Asia • Pre-Sunrise: March 21~August 30, 2007 • Deadline of Reserved Names List Submission: July 12, 2007 • Pioneer Domain Program: July 11~September 10, 2007 • Sunrise 1 (Government): Oct 9th, 2007 • Sunrise 2 (Trademarks) & 3 (Entity Names) • SR2a (Early Bird Sunrise): Oct 9th~30st, 2007 • SR2b, 2c and SR3: Nov 13th ~ Jan 15th, 2007 • Landrush: Feb 2008 • GoLive: Mar 2008

  14. .Asia Pre-Sunrise

  15. Pre-Sunrise • Reserved Names Policy • Tier 1: Country names and variants • Tier 2: Major city / place names • Tier 3: Other important city / place names, trademark / service marks in use • Identify GACKREF(Government ACKnowledgment REFerence) • ICANN GAC representatives as default • Coordination w/ ccTLD managers • Best commercially reasonable effort to outreach • Reserved Names List • Suggested list prepared • 6 email or fax reminders to each GACKREF

  16. Pre-Sunrise Status • Total AP countries / economies defined by ICANN: 73 coutries / economies • Regular Contact Established: 32 countries / economies • with Gov / GAC Rep: au, hk, in, ir, jp, my, ph, qa, sg, tw (10) • with ccTLD (including ccTLD managed by Gov): ae, af, cn, id, il, kr, kw, mn, mo, nu, nz, sa, sy, th, uz, vn, cx, jo, la, lk, pg, pw (22) • Not in above 32 but a • DotAsia member: bt, kz, tj (3) • GAC members: am, az, bd, kh, ck, cy, ge, pk, to, tr, ye (11) • APTLD members: fj, nf, ps, sb, tk (5) • Commercially branded ccTLD: cc, tv, ws, fm (4) Total: 23 countries / economies • Current Reachable: 55 countries / economies • Pending: 19 countries / economies • aq, bh, bn, hm, iq, kg, ki, kp, lb, mh, mm, mv, np, nr, om, tl, tm, vu

  17. .Asia Sunrise

  18. .Asia Sunrise October 9, 2007: Sunrise 1: Governmental Reserved Names www.xian.asia will be reserved for China FCFS, must go through ICANN Registrar Registration Fee will depend on Registrar’s offer Sunrise 2: Registered Marks Sunrise 2a (Oct 9-30): Early Bird Sunrise November 13, 2007 – January 15, 2008: Sunrise 2: Registered Marks Sunrise 2b: General Registered Marks Sunrise 2c: Extended Protection Sunrise 3: Registered Entity Names

  19. All applications during each period considered received at the same time If domain has only one successful application, it is allocated accordingly If domain has more than one successful application, auction held between the successful applicants Concept Stable and orderly launch Fair allocation (instead of lottery-like situation at initial rushes) Work with one trusted Registrar (instead of having to go to multiple registrars to try to get to the head of the queue) More economical for most companies Encourage usage (highest bidder more likely to use domain) Multiple Applications to a Domain

  20. Key Partners and Providers Worldwide Registrars Verification Agent Verifying claims for applications Outreach to brand and mark owners Manage high capacity process Deloitte Principal Worldwide Verification Agent AGIP (Abu-Ghazaleh Intellectual Property) Regions in Middle East and South Asia Auction Partner Online auction platform High volume high contention transactions Secure, stable and proven infrastructure Pool.com (http://dotasia.pool.com)

  21. Commitment to develop .Asia Sunrise: introduce the .ASIA registry in an orderly, stable and logical manner that takes into consideration the established prior rights of others Real value of a Domain: Usage with real and relevant content Investment into the marketing of the domains Which in turn drives Traffic, Awareness and value for .Asia domains One of the greatest challenge for new gTLDs is to encourage positive usage and active content

  22. Pioneer Domain Program

  23. “DotAsia has worked hard to bring its .Asia top level domain name into operation. They have been careful to keep interested parties informed and to think through the 'landrush' period. The Pioneer Domains Program will be a useful benchmark for other new TLD operators to take into account.”Vint CerfChairman of ICANN

  24. Pioneer Domain Program The Program: Brief Proposal for how you will be using the .Asia domain (Application Form) Commitment of marketing dollars to advertise the website featuring the .Asia domain Should not infringe the prior rights of others Best proposals wins right to operate the best .Asia domains Business plan contest with many winners!

  25. Pioneer Domain Program Objectives: Encourage positive & active usage of .Asia Drive awareness, adoption and traffic of the .Asia 3 Categories of Pioneers: Global Brand Pioneers International trademarks Community Pioneers Commonly used words/phrases (i.e. “generic” words) Partner Pioneers .ASIA Accredited Registrars Service and Technology Providers

  26. Key Benefits Allow for inclusion of “typos” in a application package. Allow brand owners to apply for short-hands, acronyms or variations. Newer Trademarks that were registered after the Sunrise cut-off dates (and therefore not eligible for Sunrise) may be applied for through the Pioneer Domains Program. During Pioneer Program, DotAsia will be managing the TM verification process with no extra cost.There is of course the marketing commitment deposit of $10,000 is required, however, it will be fully refunded to the successful applicant. ALL Pioneer Applications that are declined will be automatically considered for appropriate subsequent phases. No extra fee will be required. Provide opportunity for registrant to show commitment to the Asia community and DotAsia is prepared to highlight their site in our outreach and promotion efforts.

  27. From Asia / For Asia Where you are / Who you are speaking to From Asia (affiliation / scope) Local companies expanding to the region Regional organisations and initiatives Regional events and conventions For Asia (audience) Regional headquarters of Multinational Companies Regional media and promotion campaigns Asians around the world (Asia Societies, Associations and Groups in US, Europe, etc.) Organisation: From Asia / For Asia

  28. Emergence of Asia Internet Market Asia already by far largest online population 399 Million vs. 315M in Europe / 253M in US Overture reports 309,369 searches in Feb 2007 alone for “Asia” or “Asian” Compared with 69,584 for “Europe” and 14,706 for “EU” Asia Internet Traffic Statistics reported at Alexa.com Traffic to Global Top 10 websites: Asia: 25.52% / US: 17.70% / Europe: 12.65% Traffic to Big 3: Yahoo, MSN and Google: Asia: 13.57% / US: 12.50% / Europe: 7.73%

  29. The Value of .Asia Natural word Common used identifier Showing commitment to the Asia market Largest and fastest growing market From Asia / For Asia Coming from Asia For Audience in Asia

  30. Value of .Asia: Natural Word Natural word, meaningful as a name Short easy to remember, relevant to scope Used in everyday language, especially for identifiers (e.g. names, brands and categories) Company Names: Googling “Asia Ltd.” returned more than 1.5 Million records; 289 company names started with “Asia” in the Monster.com database Trademarks: 733 records found containing “Asia” in USPTO TM database (vs. 669 with “Europe) Conferences: Googling “Conference Asia” returned more than 1.3 Million results Magazines: 966 entries found on Amazon.com for “Asia” magazines (vs. 435 for “Europe”)

  31. Value of .Asia: Utilization From Asia / For Asia Headquarters / Special focus for Asia Versatile, neutral and sense of commitment SCMP: 4000+ regional headquarters in Hong Kong alone (April 2006) Promotion at regional events Asian Games, ITU Asia, Expo Asia, Conference Asia Complementing sponsorships and advertisements Region wide initiatives Development funds, etc. Participation in Asia Pacific organisations Local companies expanding to region

  32. Online Presence that Speaks for Itself No matter how you define “Asia”, you can use “.ASIA” as your online identity Scope of business & Coherent Branding, e.g.: CNN Asia: http://edition.cnn.com/ASIA/ CNN.Asia Microsoft Asia: http://www.microsoft.com/asia/ Microsoft.Asia Yahoo! Asia: http://asia.yahoo.com/ Yahoo.Asia

  33. Recruiting Pioneers! • July 11 – September 10, 2007 • http://pioneer.domains.asia • What is your next big idea? • How can we encourage you to Think .Asia?

  34. From Asia / For Asia Value of .Asia for China and for Asia .Asia Launch in 2007 Sunrise starts October 9, 2007 Sunrise 2a ends October 30, 2007 High priority Trademark names Sunrise 2b, 2c, and 3 starts Nov 13, 2007 Ends January 15, 2008 General Trademarks and Company names .Asia Pioneer Domains Program Deadline: September 10, 2007 Best .Asia domain name for best ideas! Summary

  35. Pioneer Domains Program: Think Big! Think.Asia! www.think.asia Ching CHIAO喬敬 chiao@registry.asia

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